I recently came across an online platform that foodies (like myself) will absolutely love: Yummly.com. This online food platform brings together recipes from all over the web to create the ultimate online cookbook. Searching for recipes that exactly match your taste and needs of the occasion, has never been easier! Ok, so maybe I am a little behind on the facts, this yummy food platform was created in 2009 and has become the fastest growing food site in the world, with over 15 million users today.
So what is Yummly exactly? According to their website:
Yummly was launched in 2010 by foodies on a mission to invent the ultimate kitchen tool. Whether it’s finding a recipe or going to the store, Yummly wants to make it easier for foodies to do what they love – Cook, eat and share! Yummly’s mission is to be the world’s largest, most powerful, and most helpful food site in the World.
Funny fact: founder and CEO Dave Feller got the idea for Yummly because he couldn’t find a way to easily search for recipes that include mustard!
So what has been the success factor of this new platform, that has made it better than the many other recipe websites?