A wedding ceremony is one of the oldest traditions. Every culture around the world celebrates a union of love. We have seen wedding ceremonies evolve throughout the years; from a traditional religious wedding to a destination wedding, an engagement photo shoot to a wedding video presentation. In the digitized world, the wedding industry has taken yet another turn. There are many wedding platforms on the Internet that offer service for planning a wedding. These platforms offer value co-creation between consumers and vendors/merchandisers.

Recently, especially in the US, wedding websites have become very popular among the couples. Continue reading The World Wide Wedding Web: Curse or Gift? →