City dwellers like their cities to be nice. But what constitutes ‘nice’? And how to deal with the diverse and often opposing opinions that arise when proud residents have to think about improving the quality of life in their city? One solution is to turn this difficulty into a challenge by having municipal governments use crowdsourcing. Crowdsourcing is “the act of taking the challenge faced by a firm and, instead of asking internal research and development departments to solve the challenge, the firm broadcasts an open call to individuals with relevant expertise outside the firm to become involved in solving the challenge.” (Majchrzak & Malhotra, 2013). We could easily translate “firm” into “city” and “individual with relevant expertise” into “proud city resident”.
Take the city of Rotterdam as an example. Continue reading Crowdsourcing: a bridge not too far?