“Online journalism is dead”. This statement is the driving idea behind the business model of the German online magazine Krautreporter. A paradox?
Today many websites are exclusively financed by online advertisements. Google, the most visited website in the world, provides its services to the Internet users for free. Revenues are exclusively generated from advertisers who are interested in reaching out to the online users. Today Google is one of the most valuable companies in the world. Virtually no website misses the chance to broach the lucrative source of online advertisements. Websites with the highest click rates generate the highest profits, since advertisers are willing to pay premium prices for increased reach. In general there is nothing wrong with it. But how about non-commercial Internet content?
Freedom of the press is a crucial element of each democracy. This freedom mostly implies the absence of interference from overreaching states. Public opinion should be shaped by unbiased information. Online journalism, the distribution of editorial content via the Internet, is increasingly suppressing traditional print media and has democratized the flow of information. Today any content can be found online at no charge; therefore print media sales are falling. To ensure sustained revenue, publishing companies are using the previously described business model, by running advertisements on their websites, on which they also display their journalistic content.