Today, almost anybody in the world will recognize the logo of the ‘Two Golden Arcs’. This restaurant does not always have a positive image in everybody’s mind. Mediocre quality, fa(s)t food and probably even the extremely hot coffee are negative things associated with this brand. No, McDonald’s does not have the healthiest image. Is that entirely Donald Thompson’s, current CEO of McDonald’s, mistake? The answer is no; society even contributes to further develop this brand. Continue reading Large Groups Contributing to Large Firms →