With the total amount of social media fans across different platforms (Twitter: 51 million followers (1), Facebook: 66 million likes (2) and Instagram: 15 million followers (3)) exceeding the population of Japan (which currently has around 127 million inhabitants), Justin Bieber is arguably the most popular person on the planet. With this popularity come a lot of perks: the best perks according to regular human beings are the endorsement deals that the Canadian superstar signs on a regular basis. One of these deals was to design his personal nail polish called ‘One Less Lonely Girl’. Certainly this was worth around $12,500,000 (4).
Since almost all major brands engage in this behavior, these celebrity endorsement deals must give the brand something in return. However, not every company has a spare $163.75 million in cash to endorse athletes (or other celebrities) like Nike does (5). So what can the smaller companies do to get the same exposure as these large global brands? Because those smaller companies can simply not afford to sponsor the superstars of today, it seems that they can only hope and pray that somebody like Justin Bieber enters their store and purchases their product. If he then writes an objective review about the product on one of his social media platforms, a logical consequence seems that the owner of the smaller company will be able to retire at an early age.
Just imagine that Justin Bieber does write objective product reviews on his social media platforms. Continue reading Selling your products to Justin Bieber? No way!