Many products and services are offered to consumers for free, such as Google, e-mail, movies and sometimes even touchable products such as razorblades or samples (Anderson, 2008). But did you know these products are not only available for free, but that you could actually get paid to use them? Moneymiljonair is an online savings program that rewards its users for active participation. The website applies many of the concepts mentioned by Anderson (2008) to offer free products and free money. With this strategy, they have already paid out more than 13 million euro to its users. But how do they do it?