Tag Archives: experience

Into the Darkness


Disclaimer: Don’t worry, this post ain’t related to any kind of dark power, magic or any other horrifying stuffs. So… continue scrolling in peace. 🙂

Having stayed in Singapore for 8 years, I have always been impressed on the varieties of dining out options it offers. For a country as small as this little red dot, Singapore has grown into an international haven for the foodies. From the traditional food court for simple and cheap local delights, the recent craze of ramen (Japanese noodle) huts and coffee places, to the top-notch Michelin star restaurants; Singapore gastronomy business indeed never sleeps. Now, living thousand miles away from Singapore doesn’t keep me away from the updates of new cool restaurants popping up there (thanks to the social network and my circle of friends who always likes to ‘boast’ around). Well, this was how I came across Nox, Dine in the Dark.

Nox opened less than a year ago in Singapore. The concept was not entirely new. Indeed, there were several restaurants located across the globe that are using the same concept. I think I’ve heard it before too somewhere, but it was not until recently when I heard a real experience directly from my friend that I was curious to read further about it. Word of mouth is still as powerful as ever!

So, for those of you who are on the same boat as me, and as curious as ever.. let’s reveal this darkness!

DarkImagine a view like this for dinner – a total pitch darkness. You can’t see the cutlery, the table, the food, not even your own hand in front of you.

Continue reading Into the Darkness

Experience Economy


The experience economy actually consists of companies that provide and sell experiences to their customers. But, what are these experiences?

Let us first start with some theory which Pine and Gilmore discuss in their 1998 article “Welcome to the experience economy.” There are couple of things we think are most interesting from the article, the first one being one sentence which describes the economic value of an experience;

Commodities are fungible, goods tangible, services intangible and experiences are memorable.

Meaning that an experience occurs, and we’re quoting the article now, when a company intentionally uses services as the stage, and goods as props to engage individual customers in a way that creates a memorable event.

Furthermore the article discusses two main dimension experiences have. The first one being customer participation, from passive to active. The other one is connection with the experience. From absorption to immersion. Take a look at the graph.

Continue reading Experience Economy