The Netherlands is known for some of the greatest museums. Institutions that have been present for ages but museums are more than ever struggling; with the technological changes it became more and more difficult to get people to visit museums.
Following the trend of more active customers, museums also engaged customers in their new product processes, with the ‘product’ being a new exhibition, a new outline of the museum, or a new collection bought. In her book ‘The Participatory Museum’, Simon (2009) lays down these different types of co-creation with visitors.
This year the Rijksmuseum took another approach in co-creation. With the renovation, the Rijksmuseum decided to digitalize a great part of her collection. With the re-opening of the museum the website the Rijksstudio was set up. The website holds more than 150,000 works of art (masterpieces to be exact!) that can be ‘liked’, zoomed in on but most of all can be downloaded to be used in your own creations. The entire online collection is available in pin-sharp clarity and copyright-free.