Is it still possible to maintain privacy nowadays when purchasing products from webshops? There is a lot of debate regarding this subject, lately privacy issues are often in the headlines. Almost everyone in America en Europe uses the search engine Google nowadays, it is the most visited website in the entire world. As you can imagine this is a sexy target for cybercriminals, in the past Google has been hacked and personal information of more than 300,000 website owners have been leaked (Kirk, 2015). Facebook, one of the largest social media platforms in the world also leaked personal information. Personal information of over 6 million user accounts were leaked, the issue was caused by a bug in the social platform (Guarini, 2013). Remember Edward Snowden? Some call him a traitor, but I would call him a hero.
Consumer Value Creation 