Over the recent years, social media has conquered its position as the most powerful and popular source of information, created by and for consumers that want to learn more about products, persons, brands, and basically everything. Social media has transformed the way we do business and the success of social media websites is highly dependent on their users. Some users may now also say that they owe their success to social media, as they have become well known celebrities due to their contributions on social media websites. Beside this highly unlikely carrier prospect, it is still debatable what people exactly benefit from social media and for what reason they would contribute.

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