In 1997 ‘The Crazy Ones’, a commercial made by Apple, aired with the slogan: Think different. Steve Jobs, co-founder of the company and former CEO, voiced the commercial, which contained a story that reflected the philosophy he thought Apple had to reinforce. In an interview for PBS, the American non-commercial educational television channel, Steve Jobs elaborated on the way he saw the future of consumers. He said: “Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use”. Continue reading The Crazy Ones →