Category Archives: Student Ideas

DayMate: for structure in our daily lives


Do you recognize these situations where you have a lot to do, or just simple have some tasks you keep on procrastinating? Your App Store probably offers a lot of these ‘to do’ applications. DayMate is a new arrival in this ‘to do’ industry but offers more than the mainstream ‘to do’ applications. DayMate aims to provide structure in your daily life, which especially comes in handy for people whom have difficulties with remembering chores or are chaotic-minded. The Dutch application DayMate is the follow-up of the already known application Assist Help. Assist Help was developed by Annemiek Modderman, whom son is suffering from ADHD. People suffering from ADHD face difficulties with applying structure in their daily lifes which leads to malfunctioning of their wellbeing. AssistHelp was already a great success for these people, however, DayMate is optimized for special use by using a clear standard setting and look&feel.

How does it work?

You simply add a task, by naming it and choosing an icon that comes with it. The icon appears in the center of the screen when the task is ‘active’ at the moment. There is a standard setting of 18 icons such as a washing machine (for doing the laundry), a trash bin, a Euro-sign and so on. The user specifies the begin and end time of the task and specifies on which days this certain task occurs. DayMate is especially designed for recurring tasks, in order to make your daily life more structured. That is also the reason why the user cannot set a specific date, because it should reoccur on specific days, which makes DayMate not an application for reminding certain activities.

Any weaknesses or strengths?

In the weekplanning, the user can see the coming tasks for that specific week, however DayMate only allows you to see the planned tasks per day, and does not provide a whole overview. Which is in my concern a pitfall of the application. A strength however, is the special support extension of the application. Users can assign a supervisor, whom keeps up to date with your planned tasks and can see your progress by using a certain ‘sensitivity measure’ which is basically a chosen smiley by the user of his/her mood.

So all together..

DayMate’s charm is especially its charisma and simplicity. DayMate can be a useful application for anyone who wants to bring some structure in his/her life, because you will be reminded with simple icons and notifications to perform a set of operations. For people with autism spectrum syndrome DayMate ensures greater clarity, especially with the tasks feature and setting apart of a supervisor. The clear design without too many bells and whistles, makes sure you do not get distracted.

References:

http://www.daymate.nl

http://www.iculture.nl/apps/review-daymate-structuur-activiteiten/

 http://www.autisme.nl/autisme-nieuws/oktober-2016/nieuwe-nederlandse-app-daymate-geeft-rust-in-je-dag.aspx

Why Recommendation Agents Should Let Us Participate


“I see you are looking at our infinite range of stuffed animals, may I help you find what you need?” They are the salespeople of the online retailers; recommendation agents (RA’s). By capturing our perceived preferences based on browsing patterns or interests, RA’s aim to understand our needs. Not an unnecessary luxury of any sort, as the complexity and amount of information we are confronted with often exceeds our limited information-processing capacities and thus the benefits of RA’s can turn into costs. (Dabholkar, 2006; West et al., 1999). If there would be a Maslow pyramid for online shopping needs, it would be the bottom layer; a basic need, indeed.

However, one recommendation agent does not fit all. Different websites use different types of RA’s and the extent to which we can interact with these systems is heavily influenced by the interface design and its dialogue initiation process. Ranging from extensive questionnaires to not even a “hello, I’m here”, the possibility to participate in a two-way dialogue depends on the online salesperson you have encountered. But does the quality and quantity of customers’ input really matter?

In their lab based experiment, using existing RA’s in a controlled setting, Dabholkar and Sheng (2011) show that greater consumer participation in using RA’s leads to more satisfaction, greater trust and higher purchase intentions with respect to the recommended products and the system itself. Existing research already elaborates on the effects of participation in decision making on satisfaction, trust and purchase intentions in the offline and online context (Driscoll, 1978; Chang et al., 2009; Yoon 2002). In addition, much research has been conducted in the RA field, but upon this point failed to combine these two topics.

A great strength in Dabholkar and Shengs’ research, is the fact that there is a significant importance in understanding these relationships in the RA field as they are of huge strategic importance to online marketers. Therefore this topic is highly relevant. Moreover, by adding the dimension of financial risk, the authors are able to also identify that higher product prices moderate the need of participation in the RA context. This gives marketers insight for which products their recommendation agents should have high/low levels of possible interaction and therefore are able to personalize their RA’s per product and possibly increase purchases.

But, there are also a few limitations that need to be taken into account. One could argue that the used sample is non-representative for the online shopping population, as it completely consisted of college students with an average age of 21.91. Although the authors highlight the fact that the largest share of the Internet population is aged 18-32, it is not unthinkable that a student’s perception of financial risk differs from a middle aged person with substantially more spending power. Besides, students perceptions of trust in the online shopping context may be not completely representative, as they grew up with the Internet.

Summarizing, Dabholkar and Sheng give great insights in the effects of consumer participation in RA’s on satisfaction, trust and even purchase intentions. However, generalizability at this point is questionable, so further research across different age groups needs to be conducted to validate these results. But for now; Does your customer base primarily consist of students? Then it is time to revaluate your online salespeople. Get them to communicate with us, we would love to talk!

 

Chang, C. C., Chen, H. Y., & Huang, I. C. (2009). The interplay between customer participation and difficulty of design examples in the online designing process and its effect on customer satisfaction: Mediational analyses. Cyber Psychology & Behaviour, 12(2), 147-154.
Dabholkar, P. A. (2006). Factors influencing consumer choice of a ‘rating web site’: An experimental investigation of an online interactive decision aid. Journal of Marketing Theory & Practice, 14(4), 259-273.
Dabholkar, P. A., & Sheng, X. (2011). Consumer participation in using online recommendation agents: effects on satisfaction, trust and purchase intentions. The Service Industries Journal, 32(9), 1433-1449.
Driscoll, J. W. (1978). Trust and participation in organizational decision making as predictors of satisfaction. Academy of Management Journal, 21(1), 44-56.
West, P. M., Ariely, D., Bellman, S., Bradlow, E., Huber, J., Johnson, E., . . . Schkade, D. (1999). Agents to the Rescue? Marketing Letters, 10(3), 285-300.
Yoon, S. J. (2002). The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing, 16(2), 47-63.

Recommendation networks and the long tail of e-commerce


Nowadays, we almost can’t imagine online shopping without recommendations systems. Popular electronic commerce websites like Amazon, Bol.com, Asos.com and so on all have a section with products they personally recommend to their customers. This is often displayed as: ‘You may also like…’ showing multiple products related to the ones you have recently viewed.

Integrating social networks like Facebook and Instagram into the world of electronic commerce is on the up and can contribute to the personalized recommendation systems of online retailers. In this way, customers get personalized recommendations based on what friends in their networks bought. This makes the less popular products, which customer normally not have looked for, more visible and stimulates consumers to buy products that they normally wouldn’t have found. These products are known as ‘the Long Tail’ products and are often presented as ‘Customers like you also bought…’.

To put it differently, if consumers get e-commerce recommendations based on their networks, the level of awareness for less popular products will increase. This means that the distribution of revenue and demand is influenced and shifts more towards a long tail distribution and away from selling primarily the most popular products. Simply by peer-based recommendations, customers will buy more and different products than they would normally have.

 

Research done by Oestreicher-Singer & Sundararjan (2012), investigates the impact of peer-based recommendations on the demand and revenue distribution. They research the influence of network-based recommendations on the online sales of 250.000 books from online retailer Amazon.com. The research shows that by recommending books based on what friends in customers’ networks bought, the distribution of demand and revenue is highly influenced. The researchers focused on the top 20% most popular and top 20% most unpopular products.

Categories of unpopular books that were displayed based on peer-recommendations experienced a 50% increase in revenue whilst the commonly unpopular books experienced a 15% decrease in revenue. This meant that the unpopular books suddenly became more visible to customers which led to an 50% increase in sales.

That all sounds quite impressive, but one could not say that this 50% increase was only caused by the visibility of products through recommendations. Different other contemporary factors also contribute to the redistribution of demand and revenue of consumers. Lower search costs and higher product variety for instance, have a great influence on the long tail of e-commerce.

 

All things considered, e-commerce is highly influenced by the power of social networks. The influence of recommendation networks positively affects to phenomenon of the long tail demand. Selling less of more rather than more of less is going to characterize the e-commerce demand curve in the future. The implementation of ‘what other customers like you bought’ will continue to impact our online shopping behavior. If companies implement the right recommendation systems to influence consumer demand, the opportunities are endless!

 

Sources:

Anderson, C. 2006. The Long Tail: Why the future of Business Is Selling Less of More. Hyperion Press.

 

Brynjolfsson, E., Hu, Y., and Smith, M.D. 2006. From Nichees to Riches: Anotomy of the Long Tail. Management Review 47(4) 67-71.

 

Oestreicher-Singer, G., & Sundararajan, A. (2012). Recommendation networks and the long tail of electronic commerce. MIS Quarterly

Google Photos: enhancing Google’s product portfolio


The application

Google introduced Google Photos (referred to as Photos for the remainder of this blog) in May 2015 (Sabharwal, 2015). Photos is an application that manages your photos and can run in your browser, on your desktop and on your mobile devices (i.e. smartphone and tablet). Photos allows you to upload an unlimited amount of photos* and videos* for free. Besides, the application provides great search functionalities (i.e. search for persons, places and things), share possibilities and smart creations (such as stories and after movies). Therefore, Photos has become the central place for all my 14.000 photos and videos. For an impression of Google Photos, please see the screenshot from Google below.

Continue reading Google Photos: enhancing Google’s product portfolio

Friendsurance: Social risk sharing


“Don’t underestimate what people are willing to do to save money.” (Kunde, 2012)

These are the words by Tim Kunde, the co-founder of Friendsurance, the first insurance company to break the traditional mindset and pave the way into a social, peer-to-peer insurance sector. The past few sessions of the course have highlighted the growing importance of the customer for the creation of value and pointed towards the innovative business model called the “sharing economy”. From Zipcar to Find-A-Desk, various examples have been outlined to illustrate that this approach has spread into countless customer-centric business areas. Yet, most insurance companies have been hesitant in adopting this business model.

Continue reading Friendsurance: Social risk sharing

Fan Funding – Let’s retake charge!


Through crowdsourcing of many kinds, people can support causes they are passionate about and, in the case of equity crowdfunding, even buy shares with voting shares, such that they gain a say in the operations of the organization or project they support. However, can people really fund and take charge of the things they are most passionate about?
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“Amongst all unimportant subjects, football is by far the most important.”  – Pope John Paul II
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The amount to which a large share of habitants of European countries, and many more worldwide, care about their favorite football club can hardly be overestimated. Though how often do we read about mismanaged clubs in severe financial problems? Opportunistic behavior of the top management of clubs unfortunately is rather rule than exception in the industry of football, often resulting in a short term focus, immense amount of debts and, in turn, the decay or even the liquidation of a club. Whereas the often very rich board members and owners are simply replaced after such disasters and move on with their comfortable lives, the fans are left in grief over the loss of their great pride and passion.
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There is hope. In the last years, some highly interesting and promising initiatives have taken place to redistribute a part of the control of a club to its fans. Due to financial mismanagement, from the 2009/2010 season onwards, the former British Premier League side Portsmouth Football Club was relegated three times in a row and the club found itself on the brink of extinction. But, in 2013, the fans injected 2.5 million pounds in their club, through a community share issue with partial ownership rights for each shareholder. The fans, essentially a club’s customers as they buy tickets and merchandise, saved Portsmouth and made ‘Pompey’ the largest fan-owned football club in the UK. The investing fans are united in the Portsmouth Supporter Trust (PST), which has to approve any major decision of the club’s board, such as the issuing of loan capital or venturing in acquisitions. While this yet is a beautiful example of what consumer involvement can do, last year a crowdfunding campaign backed by Portsmouth fans went a step further even. On Tifosy.com, a newly established platform with the aim to stimulate active supporter backings and decision rights, raised 270,000 pounds for Portsmouth to construct its first-ever club-owned academy, right in the heart of the city of Portsmouth.
tifosy
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The video below tells the great story of the Portsmouth fans’ actions.
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Two fans of 3rd Bundesliga side FC Fortuna Köln had an even greater ambition. The plan they launched last year proposed that any Fortuna supporter could fund its beloved club and, in turn, gained a vote on a wide array of possible decisions, including whether or not to buy a particular player, realize an investment to the clubs premises or even to sack the first squad’s manager. Every pound invested represents one vote, and the fan opinions alltogether would decide which actions the club had to take. Unfortunately, this highly democratic, wisdom-of-the-crowd enabling, crowdfunding campaign did not reach its funding goal, but the idea might very well turn out an industry changing one in the long run.
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The organization Supporters Direct promotes and researches the cause of the so-called Supporters Share Ownership. In their extensive 2013 report on this topic, the authors identify a rapidly increasing interest of both fans and politicians, whereas club owners and board members, the incumbent agents in this industry, display a fierce reluctance to venture in this kind of acquiring funds. To overcome this deadlock, the authors recommend policy makers to establish a Community Football Fund which would be created as a social investment intermediary capable of securing various forms of social investment to assist supporter ownership. Supporters Direct is paving the way for widespread supported ownership of football clubs, giving hopes to all those fans opposing the modern reality of football, where clubs are subject to the dangers of the few elite owners spending billions, those of the short term oriented, opportunistic board members and the investors who view players and clubs as mere investment vehicles.
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Sooner than expected, we might witness crowdfunding radically transform yet another industry; the highly conservative, but yet so deeply cherished industry of football. Let’s make it happen!
– Niek A. van der Horst
Crawley Town v Portsmouth - npower Football League One

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Resources

Buy this team, April 2012, The Economist, accessible at: http://www.economist.com/node/21553493

Crowdfunding: Football’s 12th Man!, April 3rd 2014, FC Business, accessible at: http://fcbusiness.co.uk/news/article/newsitem=3057/title=crowdfunding%3A+football%26%23039%3Bs+12th+man!

Is fan ownership the answer to struggling football clubs?, November 27th 2013, The Guardian, accessible at: http://www.theguardian.com/social-enterprise-network/2013/nov/27/fan-ownership-football-premier-league

Portsmouth FC Academy campaign successfully raised £270,000, August 16th, Tifosy, accessible at: https://www.tifosy.com/en/campaigns/pompey-academy

Start-up-Netzwerk für Fortuna Köln, April 8th 2014, Kölner Stadt Anseiger, accessible at: www.ksta.de/koeln/crowdfunding-start-up-netzwerk-fuer-fortuna-koeln,15187530,28071496.html

Supporter Share Ownership, 2013, Supporters Direct, accessible at: http://www.supporters-direct.org/wp-content/uploads/2013/11/Supporter_Share_Ownership.pdf

A Real-Life Case From The Netherlands: Tutoring Platform BijlesMatch.com


From the early days of my high school period, I wanted to start my own venture. In what industry did not matter. To me, it was all about innovation, changing the way things work. With great innovators; such as Bill Gates, Tony Hsieh and Elon Musk in my mind, I started to come up with ideas. Hundreds of too ambitious, but unrealistic ideas passed. Finally in my last year of high school, after multiple failed ideas, BijlesMatch was born: an online platform on which tutors and students could find each other (hence the name bijlesMATCH, bijles is dutch of tutoring). We wanted to add value by checking all tutors  on quality (teaching and social skills) before allowing them on our platform. After hours of fruitful discussions with a classmate, I knew how to execute this idea. I was determined to make something out of it, instead of making it another failed idea. My classmate wanted to join, I needed help, so we started this adventure together. An adventure that would still last 6 years later…

 Platform blueprint and development 

scetches
Initial blueprints of BijlesMatch platform

Knowing what to build, we still did not knew how to.  We started off with making a list of users-types and functions needed. In the end we constructed a flowchart in Microsoft Visio. The core of the platform became a database with introduction movies per tutor and a filter-function for customers to find the perfect match. We determined to do the designing ourselves and out-source the complex coding. Weeks of developing, a couple of thousand euros (for the complex coding) and five weeks of testing further, we finally had the result:

1546079_519972234783930_776507789_n
Database with tutors + filtersystem on website.
BMKP
Back-end for tutors, customers and administrators.

 

Pilot and kick-off time
We determined to start in Groningen, The Netherlands (our home city). Our personal network was large in that city and knew where to go if we needed any help. The perfect place for us to realize our first venture. The first step was to recruit tutors via social media and word-to-mouth campaigns. It was our strategy to delay our kick-off until we could cover all high school courses with our tutors. Within one week, we received tens of applications; a positive sign of the abundance of students willing to  tutor. After many interviews, we added the best 18 to our database. Now, it was kick-off time!

Kick-off time!
For the first months, we received nothing but visitors. Our conversion rate was a disappointing 0.00%. We promoted our platform via Facebook, Google Adwords and flyers/posters on high schools. After thorough analysis of our user-data, we recognized that our sign-up page was too complex (exit-rate of 85% after 2 min. of visiting). In conjunction with our developer, we redesigned the sign-up page. It helped a bit, we managed to get a conversion rate of 0.7%, which we still considered to be extremely low. Hence, we lifted the improvement process a level higher: user-interviews. After multiple interactive reviews with customers, test-users and tutorsl we found three major issues:

  • Visitors dislike paying prior to received the contact-details of the tutor.
  • We hided contact information somewhere in the great depths of our website. Customers hate this.
  • People did not want to choose their own tutor, they wanted someone with experience to do this for them.

It became evident that if we wanted to turn BijlesMatch into a success, we really had to shift our focus: so we did.

Major Strategic Turnaround: customer-centric approach
The idea of a controlled platform on which students and tutors could find each other sounded great, but did not convert (at least not ours). Hence, we re-engineered our entire platform based on the three major issues mentioned above. We determined to put the customer central and do everything he/she wishes for:

  1. We deleted our core: the entire database and filter-system
    The idea of people selecting their own tutor sounded nice, but people did not utilized it. Instead, we solely placed a simple form to place a tutoring request. We promised it was entire free to place this request and that we would contact the potential customer within 24 hours.
  2. The prior register and payment steps were deleted.
    On the front-page our contact details were added. People could contact us at any time for a tutoring request. Moreover, we added a free trial tutoring session of an hour for new customers.
BijlesMatch FrontPage 2.0.
BijlesMatch FrontPage 2.0.

The result and what’s next?

Number of views on BijlesMatch till Jan. 2015
Number of views on BijlesMatch till Jan. 2015

In 28th of December 2014, the strategic turnaround was applied on our platform. Above our imaginations, we managed to increase our conversion rate with 357% to 5.1% in January 2015. The latter, in combination with a 200% increase of visitors, resulted in a profitable business model. Currently, we are in May 2015 and we already expanded to Rotterdam. Our conversions rates are going stable around 5% and have more than 70 tutors and 3 regional manager employed. BijlesMatch is currently recruiting tutors in Utrecht and Amsterdam for further expansion.

Lessons learned
The journey through idea-creation, execution, failing, redeveloping and succeeding taught us a lot. For us, the largest factors for a successful platform is: simplicity, customer-convenience, adaptability and constant (peer-) reviewing. Idea in theory and in practice differ a lot. We thought we put our customer central from the beginning, but actually we did the opposite. The main lessons we learned is:

“Stay open for failure and constant change!”

One of our introduction movies used on our initial platform:

 

Sources:
1) Original webpage of BijlesMatch: http://www.bijlesmatch.com
2) Google Analytics: https://www.google.com/analytics/
3) Click! Verleiding op het Internet, Aartjan van Erkel, 2015
4) Don’t make me think, Steve Krug, Second Edition.

Marketingfacts, watch out, the students are coming


We’ve got the content, we can create visibility, let’s go make this blog big!

If you are reading this blog post, great chances are that you are a student at the Erasmus University. If you are not, welcome to the CCDC website, where content is created by students and mostly written by students as well. The idea behind this website is to make long and extensive articles accessible and to highlight the USP’s of consumer driven companies and online networks, like Created on Friday and Skillshare. It is meant to be a learning tool, but if you scroll down the homepage, the generated content could also be compared to that of an online marketing platform, like the Dutch website Marketingfacts.

If you compare the CCDC website to Marketingfacts, two big differences appear. First, the content is created differently. In the case of Marketingfacts, the content generated by a team of professional bloggers (Marketingfacts, 2015), and in the case of the CCDC website, this content is generated by students. Second, the incentive of the content creators differ. Were the professional blogger may want to share his or her knowledge online, the student blogger will be obliged to create content, since they will be graded for the blog posts. That said, traditionally articles created by students will not have a purpose after the articles were graded. Now, their created content will live on as blog posts, what can cause for online visibility, next to serving the student’s graduation.

So why is this proposition, the student driven online marketing and C2C platform, currently so interesting? Why am I dedicating my blog post to a online platform which nowadays only can attract 1000 up to 2000 views a month? Because there are two things which make this platform unique compared to a more traditional online (blog) platform: secured content delivery and worldwide university connections. Since students currently are obliged to create articles, the amount and subject area of content can be determined by the professor, an advantage which is hard for a normal platform to copy. Besides, in-between universities and professor’s alliances are easily made. Professors from multiple disciplines and universities could join, and hereby add students to the creation group, which makes increasing the amount and diversity of the content easily done. These unique advantages make a quite interesting case for becoming a large online platform.

So, if the professor of this CCDC course decides to make this blog to go big, what should he do to control content quality and to create online visibility? Again, let your students do the work. Visibility can be created by individual sharing of the content on social media. Of course a platform account can start sharing the posts, but a large group of students together can cause for even a greater amount of views (LinkedIn, 2015). High quality can be maintained by letting the students rate the newest articles (Hu et al., 2009; Tsekouras, 2015). The ones with high rates stay on the home page for a certain time, making sure they are written, and the silly ones die in silence, so that they will not harm the platforms reputation. All-in-all, the ingredients are there, now we have to execute it right. Marketingfacts, watch out, the students are coming..

Click here to read the former post of this author: “Can we all start drinking beers all day long?”

  • Hu, N., J. Zhang and P. A. Pavlou (2009). “Overcoming the J-shaped distribution of product reviews.” Communications of the ACM 52(10), 144-147.
  • Tsekouras, D. (2015). VARIATIONS ON A RATING SCALE: THE EFFECT ON EX-TREME RESPONSE TENDENCY IN PRODUCT RATINGS.
  • Marketingfacts, (2015). Colofon | Marketingfacts. [online] Available at: http://www.marketingfacts.nl/colofon [Accessed 26 Apr. 2015].
  • Business.linkedin.com, (2015). Employee Activation | LinkedIn Elevate. [online] Available at: https://business.linkedin.com/elevate [Accessed 26 Apr. 2015].

CarSticker


In 2013 there were 8 milion cars in the Netherlands, on only 41526 km². That means a lot of cars in this little country. When living here, and going outside you will probably come a cross some cars. Especially in big cities there are cars all around, you have to watch out not to get hit by one! We from CarSticker saw this as an opportunity. Use these cars as outlets for advertisement, easy and quick, with car stickers. We see this happening in commercial sectors already. Like this cab in London.

For small companies and enterprises this way of advertising is easy, quick and not very costly. The company designs its sticker, fills in a form with its requirements for the Sticker ‘wearers’. The number of individual drivers in the database who actually meet their specific requirements will constantly be uploaded and displayed. Continue reading CarSticker

Students4Students – The future of tutoring


Every students knows the feeling a few days before an exam: wondering if you paid sufficient attention in class, stressing because you might not understand an example mentioned in the lecture slides, etc.

You realize the teacher will not be in her office during the weekend and it usually takes her a few days to reply to e-mails. Asking the question via e-mail will require a long answer and therefore isn’t the ideal option anyway. You can call a classmate but you doubt that he or she has time for your question and you wonder whom to call in the first place. There is always the option of hiring an expensive private tutor but the government does not transfer your student loan until next week. Now there is an extra option for the stressing student: Students4Students!

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Students4Students is a tutoring-platform where the tutors are students providing sessions to their struggling peers. The platform will take away the inconvenience and psychological barriers (Collins, 1997) that come with scheduling a face-to-face meeting with the professor. It is also more interactive than the supply of online videos, writing a complicated e-mail and receiving an even longer and more complicated answer. But above all, it is a cheap option to get a better grasp of the topic on which the exam will be.

Continue reading Students4Students – The future of tutoring

Zebra the advisor


Have you ever been in a supermarket in a foreign country and had no idea what to buy?

Chinese product

You are not the only one!

Travellers and exchange students are often faced with puzzling situations when they go grocery shopping. They don’t understand the product descriptions written in a foreign language, they don’t have knowledge of the local brands and they don’t know where to find the supermarket offering the products they want, at the best price.

The results are: more stress when choosing a product, more time spent in the supermarket, less value for money and the risk of buying the wrong product. In other words, the customer has a much worse shopping experience than when shopping in his home country.

As always when facing a difficult and stressful situation, you can rely on your smartphone!

Zebra is a mobile application designed to make shopping in a foreign country easier. Zebra enables you to read a product’s barcode using the camera of your smartphone. Once the product is identified, you access a broad range of information: Continue reading Zebra the advisor

Tag-a-deal


Choose your deals

I’m sure you must know the feeling: you’re in your shopping mall and you’ve just spotted the perfect vase/dress/vacuum cleaner/shaver/gaming mouse. However, the price is just above your budget. To top it off, sales have just ended, so guess you’ll just have to settle for less.
That feeling now belongs to the past: we happily introduce Tag-a-deal! Just scan the price tag of the item that you want, but that is just outside of your financial reach, and offer what you would be willing to pay for that vase/dress/gaming mouse. Before you know it you own that shaver for a very nice price. Or if the company refuses, well, at least you tried. Maybe you’ll have more luck with the dress. Tag-a-deal is the new app everybody should download. It allows its users to negotiate with companies to receive deals on items consumers want deals on. Continue reading Tag-a-deal

Eye on Elderly


Look out for the elderly with the Eye on Elderly Platform

Close your eyes, and imagine for a minute to be 70 years old. You are retired, your kids have grown up and even have kids themselves. You have recently moved to an elderly home, because you need help and your children do not have enough time, caught between taking care of your grandchildren and working from 9 to 17. So there you are, sitting behind the geraniums, hoping for some human contact (it has been 7 days since your family last called or visited). What do you do? …

Well, you can open your new laptop, go to EoE online platform and sign up for bingo night!

Eye on elderly website from POV elder v.2

That is exactly what EoE is intended for, to help lonely elders, elderly homes and volunteers to get in contact with each other.  EoE is an interactive platform, where these three groups can organize and sign up to activities. In these modern times the internet has become one of the main resources and facilitators for social interaction, and despite what many say, even elderly are catching up with the new trend (see Van Berkum 2013, Akkermans 2013, ANBO 2014).

Continue reading Eye on Elderly

RyoCo


Connecting Urban Nomads Worldwide

Once upon a time there was a depressed man named Louis, who recently lost his favorite sweatshirt from New York. There’s no website to buy it and he won’t go back for at least a few years….

louis

Across the pond sat a man named Nick, a New Yorker traveling to London for the first time. With only one weekend in London he wants to find the best possible pub for fish n chips. But alas, every pub claims to be “THE BEST” and Trip Advisor gives everyone 5 stars…

NICK

Fortunately for both Louis and Nick, the stars aligned and created a website to solve all of the problems and limitations faced by today’s Urban Nomads.

An online platform co-created and crowd-sourced by today’s traveling young urban professionals (yuppie’s) to connect and exchange information about all of the most up-to-date international trends and products. (Majchrzak et al., 2013)

Continue reading RyoCo

I like to MoveIT


Picture yourself at a kick-ass festival. You’re queuing to get as close as possible to the stage because your favorite band is about to make history. But which queue is the fastest? And where are the closest and quickest bathrooms if the beers you’ve been enjoying need a way out? And how can you get a healthy snack whilst on your way to the next gig? Now imagine taking your smartphone out and getting answers to all these questions (and more). The future of personal navigation is here and it’s called MoveIT. In a nutshell, MoveIT will offer you the same navigation and browsing experience you know so well from Google maps, but will take that experience indoors to train stations and shopping malls and to large scale events such as festivals and fairs. It will answer all questions on the spot which begin with ‘where is…’, ‘how do I get to…’ and ‘what is around here’? Moreover, it will know where it’s busy, what to avoid and where the coolest places are. The best thing is that all of this functionality comes for free to anyone with a smartphone. All you need to do is download the MoveIT app, have it running in the background and it will go to work for you once you get close to a MoveIT enabled location you’ve selected. How does the magic happen? The app works on two levels, a quantitative and a qualitative level. The quantitative level simply aggregates tracking data from the sensors in your smartphone and sends that to the servers of MoveIT. The servers will then work out where you are, sparing the CPU of your phone the hard work and saving precious battery life. When you subsequently open the app and ask for directions, those will be sent back to you straightaway as the layout of the venue is known to MoveIT. Moreover, as the server performs this task for many users, the app will know where it’s busy and where it’s not. This way, you’ll know for instance in what part of the train you’ll have the best chance of finding a seat and which entrance will get you to the stage the quickest. And don’t worry, all tracking data will be anonymous. Continue reading I like to MoveIT

Computer Elves


The Computer Elves will save your computer!

Have you ever encountered problems in your computer that no amount of Google search could help with? We’re pretty sure most of you have. On top of that, when you do find what you think is your saviour; they’ll make you pay out of your pockets. If only life were simpler, right? Our group thought about ‘The Computer Elves’, a customer to customer platform that matches demand and supply of software and hardware services through an online tool that isn’t just user friendly but affordable as well.

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The platform has double access: you can either register as freelancer or as a customer.Freelancers would mostly be students of Computer Science programs or other related disciplines. They can register and create a profile on the website on which they specify their skills, their certificates, their academic and working experience. When registering, they have to mention all the types of services they are able to offer.

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Myholidaycreator


Design your perfect holiday with Myholidaycreator

Summer is on its way. Lighting the BBQ, having a beer, 30 degrees Celsius outside.. it’s about time to plan your holiday! But where to go? There is an overload of online information about traveling. Destinations are all over the world, and as low-budgets airlines offer cheap flights, many more destinations have come within reach! As McLuhan already said a long time ago, the world is becoming a global village (McLuhan, 1964).

But, back to the previous question of where to go? Firstly, where to go to find information? The travel agencies, the library, friends, blogs, the internet? There are many options, and all have its own benefits, but.there is just too much information available online (Garcia-Molina et al., 2011). But now there will be a single source, a platform; Myholidaycreator, which combines all the information from the sources previously mentioned in a single source. No need to find dispersed information from different devices anymore!

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