Category Archives: News

BELLINGCAT: SOLVING WORLD’S INJUSTICES VIA CROWD-SOURCING


Where traditional spy agencies like the CIA, MI6 and Interpol fail to identify and answer global criminal cases, a new independent investigative journalism platform has been created that utilizes crowd-sourcing in order to solve these cases. Sounds almost superhero-like, doesn’t it? Well, Bellingcat might just be the ‘crime-solver’ the world was actually looking for.

The business model

Bellingcat identifies itself as “the home of online investigation”, as it uses open source initiatives and social media in order to investigate criminal activities and conflicts around the world. By bringing together professionals and volunteers, Bellingcat provides a platform where these injustices can be tackled collectively. (Bellingcat, n.a.) The collective approach to problem-solving can be traced back within the name. “Belling the cat” stems from a tale about a group of mice deciding that the best way to protect themselves from a cat is to place a bell around the cat’s neck, but are then unable to find a volunteer to attach the bell. “Therefore, we are the mice”, according to founder and CEO Elliot Higgins. (Doward, 2018)

The concept started out as a hobby by British journalist Eliot Higgins, once a college drop-out from his study Media Technology at Southampton University. Initially, he started writing blogs on conflicts, such as in Libya, under the pseudonym of Brown Moses. He realized that social media content on these conflicts were being largely ignored within investigations. Therefore, he began collecting this content and combining them to make compelling cases. (Doward, 2018) Eventually in 2014, the Bellingcat platform was launched with crowdfunding help from their Kickstarter campaign. As of now, they consist of 11 full-time employees, with their head office located in Leicester. To keep the business running, paid workshops and seminars on online investigative techniques are given to create revenue and motivate individuals to contribute. Increased interest from NGO’s such as the Google Digital News Initiative and charities such as the Dutch Postcodeloterij have also provided Bellingcat with grants in order for them to expand their operations. (Matthews, 2018)

Methods, techniques and contributions

Known as OSINT (open-source intelligence), Bellingcat’s method of journalism collects data from publicly available sources to piece together, debunk or verify a story. The investigative technique involves strolling the internet and then cross-referencing social media posts, tweets, news photographs, databases, Google Street View and maps into a detailed mosaic of apparently undisputable data. (Matthews, 2018) This is done by professionals who work full-time at Bellingcat, leading these investigations and are supported by a larger group of “amateur investigators” who, from the comfort of their own homes, voluntarily perform these methods. They meet and talk in Facebook groups, subreddits and threads of direct messages on Twitter, discussing new tools and techniques and working with any changes to social networks that might help or hinder their work. “A lot of people who are involved with Bellingcat are from those communities, and have a kind of nerdy desire or obsession with problem-solving when it relates to big stories”, says Press Association social media journalist, Alastair Reid. (Chakelian, 2018)

Figure 1: OSINT Landscape by Bellingcat

Due to the large pool of volunteering contributors, the ‘Wisdom of the Crowds’ phenomenon arises, where input from a larger group results in more trustworthy answers. Bellingcat’s information has been judged watertight enough to be used by the official commission investigating the downing of MH-17 and has been cited in the United Nations as proof of Syrian war crimes (Matthews, 2018). Bellingcat contributors found photos on the internet of fourteen Russian officers posing with the alleged BUK-rocket which shot Malaysian Airline flight MH17 from Amsterdam to Kuala Lumpur out of the air near Donetsk, Ukraine (Doward, 2018). Next to that, contributors were able to pinpoint the blame for chemical weapon attacks by the Syrian regime. The latest investigation that caught the global news headlines and is still ongoing is about the poisoning of Sergei Skripal and his daughter Yulia in Salisbury, England. Together with Russian website The Insider, Bellingcat contributors were able to identify one of the wanted men by downloading passport data of millions of Russian citizens. The suspect was found to be Anatoliy Chepiga, who is an officer from the GRU, the Russian military intelligence, being active behind the alias Ruslan Boshirov. (Doward, 2018)

Allegations, refutations and potential

Although much praise is being given to Bellingcat, also allegations and critic has been given from mainly the Russian government. Allegations vary from being accused as a CIA information warfare department to spreading fake news and illegally retrieving their information (Matthews, 2018). As mentioned, most of these allegations come from the Russian government. This is not that surprising, as many of the investigations led by Bellingcat see Russia playing a large role within the injustices (e.g. MH17, Skripal).

“When Russia started attacking our work I’d already spent two years building up a reputation. All they’ve managed to do since is to prove that whenever they end up attacking our work it’s because we end up being right about something. The more noise they make, the more truthful something appears, basically”, according to Bellingcat director Elliot Higgins (Doward, 2018). Moreover, in many of the investigations, Bellingcat is ahead of Western intelligence agencies when it comes to finding evidence due to Bellingcat’s willingness to buy information on the black market or retrieve it from pirate sites, making them better than governments at gathering information from open sources. (Matthews, 2018) Therefore, they are proving to be a highly efficient independent agency, simply leveraging the power of active member participation of a large and diverse group of contributors.

It is safe to say that Bellingcat’s potential is huge. They are still a relatively young platform, growing every day. As more volunteers join, more information will be found which will also prove to be more trustworthy. This will result in more support from NGO’s, charities and eventually official government systems. Recently, the Dutch Postcodeloterij funded them half a million euros in order to set up a new office in The Hague, the city home to the International Court of Justice (Walker, 2019). Will it just be a matter of time for Bellingcat, an open crowd-sourced investigative platform, to become the global leader in solving worldwide crime and an official authority within the constitutional state? Time will tell, but it is certain that exciting times are ahead.

Bibliography

Bellingcat, (n.a.).About”. Bellingcat.com.Retrieved from <https://www.bellingcat.com/about/&gt;.

Doward J., (2018).“How a college dropout became a champion of investigative journalism”. The Guardian. Retrieved from <https://www.theguardian.com/media/2018/sep/30/bellingcat-eliot-higgins-exposed-novichok-russian-spy-anatoliy-chepiga&gt;.

Matthews, O., (2018). “How Bellingcat outfoxes the world’s spy agencies”. The Spectator. Retrieved from <https://www.spectator.co.uk/2018/10/how-bellingcat-outfoxes-the-worlds-spy-agencies/&gt;.

Chakelian A., (2018). “What is Bellingcat? Behind the tactics revealing the Skripal suspect and Cameroon killers”. NewStatesman. Retrieved from <https://www.newstatesman.com/politics/media/2018/09/what-bellingcat-behind-tactics-revealing-skripal-suspect-and-cameroon-killers&gt;.

Walker J., (2019). “Bellingcat to establish new office in The Hague after €500,000 funding win through Dutch postcode lottery”. PressGazette. Retrieved from <https://www.pressgazette.co.uk/bellingcat-to-establish-new-office-in-the-hague-after-e500000-funding-win-through-dutch-postcode-lottery/&gt;.

Philips HealthSuite: Digital Revolution


Healthcare Management Will Never Be The Same
Today people are more connected in more places than ever and we are becoming more active participants in our own health. At the same time healthcare providers are looking for deeper clinical insights and actionable information to make better decisions and improve patient outcomes. A digital revolution in healthcare might take place by the innovative launch of an online healthcare platform initiated by Philips. The Philips HealthSuite is an open platform of service capabilities and tools designed to inspire and enable the development of next generation connected health and wellness innovation. Imagine a mobile app paired with connected health devices that allows people managing diabetes to capture and monitor their diet, glucose, insulin and more, all from their smart phone. The same data can be shared with their healthcare providers so that they 1) get a better insight into the medical conditions 2) get reminders and alerts for medication and testing 3) have a program to support the persons individual treatment plan and 4) a curated social community of others managing diabetes. Unlike other cloud computing platforms, HealthSuite is purpose-build for healthcare. It’s health optimized infrastructure allows seemless integration with existing heath enterprise ecosystems (Philips.nl, 2018).

Philips HealthSuite Business Model
The highly innovative business model is based on connecting multiple stakeholders: pharmaceutical companies, patients and care professionals. Main goal is to establish and strengthen this medical network by digital connected devices from Philips.

  1. Where are the revenues coming from?
    Both pharmaceutical companies, patients and care professionals pay for using the online HealthSuite platform. Moreover, they have to buy the digital connected devices from Philips in order to be connected to the network. This is how Philips will mainly increase its revenue streams.
  2. What value is delivered to which markets?
    Philips’ main goal is to deliver customer value to people who need medical care, e.g. elderly or people with certain diseases. These customers will get more personalized care which they can monitor by themselves and which results in a more efficient treatment. After all, this treatment will be less stressful for patients since they are now able to stay in their own environment at home instead of going to the hospital. Patients thus get more personalized care which is the main value that Philips delivers to them.
    Secondly, Philip’s delivers value to the other side of the healthcare sector, i.e. the healthcare providers. By delivering an online platform and highly innovative infrastructure, it becomes less time-consuming for healthcare providers to monitor and treat their patients. Healthcare providers share their knowledge via the HeathSuite platform and can communicate with patients easier. Healthcare providers thus get more chance on sharing knowledge, provide efficient treatments and could thus increase their positive impact on patients via the digital platform.
  3. What costs are involved in delivering that value?
    Philips has to invest in research and development of digital connected devices and the online platform infrastructure. Another important cost item is the security of customer data which is very vulnerable in healthcare. Philips thus needs to invest in 1) improving the platform and innovating its products and 2) monitoring the data streams in order to protect data leakage.

CaptureFigure 1. HealthSuite Platform Stakeholders (Philips.com, 2018)

Theoretical Point-Of-View
Following Grönroos & Voima (2013), customer value creation depends on product and service interrelationships and product and service bundling. This resource integration-based view implies that customer satisfaction partly depends on its overall goodness of fit (Solomon and Buchanan, 1991). The Philips HealthSuite Platform does connect multiple stakeholders by providing a highly interactive platform where all stakeholders are connected and where both medical devices (products) and medical care (services) are bundled together. For example, a patient can monitor its own treatment at home while doctors can follow his or her results digitally. When needed, doctors can communicate with the patients and can provide them some extra treatments, such as medicines. Doctors will then switch to pharmacists via the platform to connect them with patients. In this case, Philips delivers customer value by interrelating products and services and bundling them together.
Following Karwatzki et al. (2017), individuals’ privacy valuation is a strong inhibitor of information provision in general. Following this line of reasoning, service providers need to align their service designs with consumers’ privacy preferences. Although Philips HealthSuite Business Model might be valuable in terms of revenues and costs, there is an important risk to consider. Medical data in healthcare industry is very sensitive and vulnerable. Patients may feel scared by sharing their personal data on such a highly intensive network. How will Philips elaborate on these dangers?

Capture 2Figure 2. Patient Relationship Management (Philips.com, 2018)

Call-to-action
A digital revolution in healthcare might take place by the innovative launch of an online healthcare platform initiated by Philips. Although this might be beneficial for many different stakeholders and delivers great customer value, we need to consider the ethical and legal dilemma’s of this revolution and protect customer privacy.

Are you curious?
In collaboration with Radbout University, Philips designed a digital application where patients can monitor their own diabetes and are able to share their results with professional doctors and other patients. The following video illustrates a prototype that could help patients with type-1 diabetes. Link to YouTube Video: HealthSuite Philips

Bibliography
Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and co-creation. Journal of the academy of marketing science, 41(2), 133-150.

Karwatzki, S., Dytynko, O., Trenz, M., & Veit, D. (2017). Beyond the Personalization–Privacy Paradox: Privacy Valuation, Transparency Features, and Service Personalization. Journal Of Management Information Systems, 34(2), 369-400. doi:10.1080/07421222.2017.1334467.

Solomon, M. R., & Buchanan, B. (1991). A role-theoretic approach to product symbolism: mapping a consumption constellation. Journal of Business Research, 22(March), 95–109.

https://www.usa.philips.com/healthcare/innovation/about-health-suite

http://www.smarthealth.nl/trendition/2014/10/13/radboud-en-philips-werken-samen-aan-open-cloud-gebaseerd-zorgplatform/

Author
Daan Verpalen, Student MSc. Business Information Management, Erasmus University, Rotterdam School of Management, 2018 (studentnumber: 374199)

Using a ‘healthy dose of guilt’ to achieve your goals


Over the years many different types of social online communities have gained popularity. It has allowed for individuals with widely differing interests to connect and interact with others that share common interests. Think of CouchSurfing, Facebook, Reddit, and SoundCloud, among many, many others. For those that are rather goal-oriented and keen on connecting with others that share a similar mindset, Linkagoal is the optimal social network.

Linkagoal is a social online community based on the premise of sharing personal goals and connecting individuals based on related life goals and ambition. On this social network users can engage with other goal-driven users. Besides sharing your own goals with the community, you can connect with members who can assist you in achieving your goals, or with people that are currently trying to achieve a similar goal. Linkagoal’s underlying belief is that barriers such as the lack of resources, guidance, experience, accountability, and encouragement, are what keep humans from reaching their goals. Thus, why not build an online community to make it easier for people to overcome these obstacles and achieve their ultimate goals. (ACN Newswire, 2014)

The online community takes on a simple, yet unique approach to foster goal-attainment of their users. Firstly, new members can create a goal and explicitly state what it is that they want to accomplish. Secondly, individuals are encouraged to share a post with other community members regarding their past and present events. The third aspect is called Progress Update, which entails that users keep the community up to date on their progress towards their goal. Fourthly, users are encouraged to create milestones, in order to help them stay on track. Moreover, members are expected to motivate others in attaining their goals. Furthermore, users can build their own mini-community by linking their goals to other similar goals. In addition, individuals can contribute to the attainment of other members’ goals by offering their knowledge and experience. Lastly, the social network offers a private messaging, so members can stay connected with their friends. (Linkagoal, 2017)

Despite their good intensions, Linkagoal has received quite some backlash for their claim that a ‘healthy dose of guilt’ provides ‘just the right amount of pressure’ to keep users on track. However, mental-health experts have condemned this approach, as they believe it could have detrimental effects on individuals. Furthermore, Linkagoal partnered with YouGov to explore drivers of motivation, especially regarding annual goals. They found that nearly 62 percent of social-media users feel a higher level of pressure to stay on track when others can see their progress. It is exactly this belief that experts find disturbing. Rather than ‘avoiding the negative, i.e. the threat of others knowing you have failed’, they believe Linkagoal should ‘encourage and reinforce the positive’. (Mail Online, 2016)

Nevertheless, the social network has a strong community base of over 2 million members, which is expected to grow even further. Therefore, the social network is primarily focusing on monetization, with the rollout of mentorship services, rewards, and goal campaign features in the near future (The Silicon Review, 2016). Furthermore, Linkagoal is available as an app on both Google Play and the App Store.

Who knows, maybe Linkagoal will one day join the ranks of Facebook or Twitter, only time will tell.

References

ACN Newswire. (2014). Linkagoal Secures $1.25M in Series A Funding. [online] Available at: http://www.acnnewswire.com/press-release/english/16486/linkagoal-secures-$1.25m-in-series-a-funding [Accessed 10 Mar. 2017].

Linkagoal. (2017). Linkagoal | Share Your Life Goals. [online] Available at: https://www.linkagoal.com/ [Accessed 10 Mar. 2017].

Mail Online. (2016). Experts hit out at ‘guilt and shame’ goal share websites. [online] Available at: http://www.dailymail.co.uk/health/article-3602375/Experts-hit-guilt-shame-goal-share-websites-Networking-sites-slammed-detrimental-mental-health-effects.html [Accessed 10 Mar. 2017].

The Silicon Review. (2016). The Goal Based Social Network: Linkagoal, Inc.. [online] Available at: http://thesiliconreview.com/magazines/the-goal-based-social-network-linkagoal-inc/ [Accessed 10 Mar. 2017].

Airbnb Trips – The Next Move Towards Conquering the World


“The stuff that matters in life is no longer stuff. It’s other people. It’s relationships. It’s experience.” – Brian Chesky, Co-Founder and CEO of Airbnb

What is your purpose of travel? Is it food? Is it fun? Is it meeting new, inspiring people? Is it getting to know new cultures? Travel is about meaningful moments, experiences you make that you will never forget. But how do you find those places for magical experiences? On TripAdvisor? Go to TripAdvisor and search for “Things to Do” in your home town: Hop-on-Hop-off buses, overpriced boat tours, Madame Tussaud’s… Have you as a local, ever done one of those activities? Most likely you will say: “That’s just something tourists do.”

To prevent travelers from stepping into tourist traps, Airbnb recently presented its’ new offering – the world of trips:

Airbnb knows what travelers want – the ultimate local experience. The previous, successful years resulted in a platform offering millions of homes around the entire world to tourists that no longer want to stay in anonymous hotels. But CEO Brian Chesky realized that homes are just one single part of a great journey. A great journey lets you immerse in and join the local community. With the new product Airbnb Trips, also experiences and places will all be available in the app. So, what are those new features?

  • Experiences: The offered activities are not just organized by city, but also by passion, for example Sports, Nature, Social Impact, or Food. The available experiences can take from a couple of hours up to multiple days. Every offered experience is presented in a short video. About half of the trips are offered at a price below $200 (Airbnb: Experiences, 2017).
  • Places: Within this function, local legends list their top things to do in an “insider guidebook”. Additionally, also audio walks and meet-ups are featured.

Business Model Evaluation

What is the value added for the three main parties involved in Airbnb’s business model?

Consumers (travelers) – For travelers, the extension of Airbnb’s offerings provides a great value added, because the platform becomes a One-Stop-Shop for your entire travel. This will reduce the time necessary to prepare trips and give you new local insights during your holidays. Of course, this comes at high costs: 55€ for a sunset bike ride in Tokyo or 98€ for a 3h-cocktail workshop in San Francisco can not be afforded by budget travelers.

Providers (guides) – From now on, you can also become a host for activities. When deciding to become a host, you have to apply and Airbnb checks the experience for certain quality standards. The best experiences offer guests access participation, and perspective (see Figure 1). Next to monetary profit, the benefits are also non-financial: get more exposure for what you love, promote your brand, and meet locals like you (Airbnb: Become A Host, 2017).

Bildschirmfoto 2017-03-07 um 11.46.39
Figure 1. Assessed Quality Standards for Experiences (Airbnb: Quality Standards for Experiences, 2017)

Platform (Airbnb) – With this business model extension, Airbnb wants to become the platform for your entire trip. By embedding new features like restaurant recommendations and an integrated reservation system, Airbnb seems to aim at replacing existing platforms like TripAdvisor and Yelp. Motivation of this move clearly is Airbnb’s transition from a website for booking accommodation to a full-service travel company, which comes along with increasing its user-base and revenue. For Experiences, Airbnb brokers the payment from the user to the guide and takes a commission, similar to how its home-booking service works. For Places, the company has some revenue-sharing deals in place, like a partnership with Resy to book restaurant reservations. Also, the market for travel activities is still underserved and promises large potential. So far, only small vendors like Klook, I Like LocalPeek and Viator offer a comparable service. However, their offerings are very “touristy” and generic. Additionally, Airbnb can leverage its popularity to quickly establish its offering.

Feasibility of Required Reallocations

Internal ArrangementsAirbnb Trips is more or less an extension from providing accommodation to additionally providing activities and tours. However, this requires further administrative effort, especially related to the quality standards assessment. This assessment is necessary to assure a local and personalized experience, so that Airbnb can clearly differentiate from competitors. Also, videos for every experience have to be created.

External Environment – Airbnb already radically disrupted the global hotel industry by applying the principle of the sharing economy (Zervas, Prosperito & Byers, 2014). With its business, the platform did not only antagonize hotels, but also governments that try to proceed against housing shortage (Jefferson-Jones, 2014; Lee, 2016), coming along with several law-suits in major cities like Berlin, New York and San Francisco. The extension of its offering will most certainly not reduce Airbnb’s number of critics. For example, the ‘ownership of an experience’ is very difficult to assess. Who should get the money, when a guide shows you around a market? Don’t the market traders also deserve a proportion for being essential for the experience? Next to legal conflicts, a discussion about the social impact can be initiated. The commercialization of local experiences may destroy the original selling point of unique, original travel impressions.

All in all, Airbnb Trips moves the platform beyond its’ couch-surfing origins. The offering is clearly targeting the “emotionalization” of travel experiences, a next step in the service economy. This is a great possibility for travelers (who have the budget) to make unique memories. However, it comes at the cost of commercializing the local charm for the sake of profits. Airbnb should be careful and hold up high quality standards (e.g. small groups, special experiences) so that it does not destroy it’s newly designed value proposition.


References

Airbnb: Become A Host. Retrieved March 7, 2017 from https://www.airbnb.com/host/experiences?locale=en

Airbnb: Experiences. Retrieved March 7, 2017 from https://www.airbnb.de/experiences/

Airbnb: New. Retrieved March 7, 2017 from https://de.airbnb.com/new

Airbnb: Quality Standards for Experiences. Retrieved March 7, 2017 from https://www.airbnb.com/help/article/1451/what-are-the-quality-standards-for-experiences?locale=en

Jefferson-Jones, J. (2014). Airbnb and the housing segment of the modern sharing economy: Are short-term rental restrictions an unconstitutional taking. Hastings Const. LQ, 42, 557.

Lee, D. (2016). How Airbnb Short-Term Rentals Exacerbate Los Angeles’s Affordable Housing Crisis: Analysis and Policy Recommendations. Harv. L. & Pol’y Rev., 10, 229.

Zervas, G., Proserpio, D., & Byers, J. W. (2014). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research.

Grail Beats Cancer with DNA Tests


What is it?

One of today’s most promising products might just be around the corner.. Our suffering and long battle with number one’s killing disease might finally come to an end. Jeff Huber, Grail’s CEO, lost his own wife to cancer and was determined to spin out a company that promised to detect and ultimately provide the tools to beat cancer before it could spread throughout a person’s body. With a background in massive data businesses at Google, including Google Ads, Apps, and Maps. At Grail, Huber moved from mapping the world to mapping genomes. Grail is developing blood tests that can detect many types of cancer before symptoms arise. Expectations that cancer blood tests will quickly turn into a multibillion-dollar industry has attracted growing interest from investors. Grail has raised more than $100 million from Illumina, Bill Gates, Jeff Bezos’s venture fund, Bezos Expeditions, and Arch Venture Partners.

How does it work?

The testing concept is to use high-speed DNA sequencing machines to cleanse a person’s blood for fragments of DNA released by cancer cells. If DNA with cancer-causing mutations is present, it often indicates a tumor is already forming, even if it’s too small to cause symptoms or be seen on an imaging machine. A DNA test able to pick up many kinds of cancer could be revolutionary because tumors caught early can often be cured with surgery or radiation.

Sounds promising, but is this all not too good to be true?

Any developer of a screening test for cancer faces challenging obstacles. How often will the test find cancer, and how often will it give a wrong result? Is it truly reliable? What’s more, even tests that do discover cancer early can turn into medical disasters if patients end up getting aggressive and costly treatment for cancers that won’t kill them. As Huber states: “If you look at this business, it’s littered with failures. With a few exceptions, screening tests have been invariably horrible,”. To prove early detection is possible, Grail will spend millions on organizing clinical trials involving as many as 30,000 people. It will test all of them and then see if the tests are able to catch cancer earlier than established methods. Grail is the only company currently able to implement sequencing technology at a cost that’s low enough to carry out such studies and bring an inexpensive test to market. Grail has a price advantage because it is a spin-off of Illumina, a company that makes and sells more than about $2 billion worth of DNA sequencing instruments, chemicals, and test kits annually to university scientists and other labs.

A bright future ahead?

Eventually, the DNA tests will be available in every hospital in the US and every person should be allowed to take it at a price of 600 dollar. Timing matters, and the intersection of genome sequencing and the computation that is possible now, with new technologies like machine learning, it feels like we are at the right time to make this happen. If Grail succeeds, in the future, get a cancer diagnosis to being about as eventful as having the flu, that would be a good outcome.

References

https://grail.com

https://shift.newco.co/chasing-the-grail-bill-gates-jeff-bezos-illumina-and-google-ventures-are-betting-this-company-6211cf2e086e#.y30o4w5pe

https://www.technologyreview.com/s/545326/illuminas-bid-to-beat-cancer-with-dna-tests/

What are you going to eat tonight?


We all have that moment once in a while that we don’t want to cook. But also ordering at Deliveroo or Foodora doesn’t sound that attractive anymore, since you feel like a regular customer already. You miss the home cooked meals of your mother, but don’t want to spend hours in the kitchen to make an attempt of copying her dish. What to do? AirDnD offers the solution.

What is AirDnD?
AirDnD is founded in 2015 by Rob Lagendijk and his motive is simple: it provides amateur and home chefs – you, me, your neighbour – the possibility to start their own mini restaurant in their home. “This is the moment to participate in the share economy and food is hot” are the words of CEO and founder Rob. AirDnD stands for Air Drink ‘n Dine. The platform is intended for home chefs, not for entrepreneurs. Other people can enjoy a home cooked mail by one of their neighbours by looking for interesting dishes on the platform itself.

So, how does it work exactly?
The platform is a two-sided market and creates a community between home chefs and people who wants to go out for a lovely home cooked meal. It solely depends on the value creation of the users and they put the customer in charge! Home chefs can create their own page where they can state their menu card, the prices for their different kind of dishes and even mention when they are ‘open’. You can specify your profile by telling other people how you live, what you like and how your house looks like.

People who wants to eat are also creating a profile, so that they can look for a home chef in their neighbourhood. After finding the ideal chef, you can make a reservation on the site. And before you know it, you are at the table with a couple of strangers at one of your neighbour’s house enjoying a nice, home cooked meal!

schermafbeelding-2017-02-17-om-22-20-52

Home chefs determine their own price for their dishes. For €15 you can enjoy a “Fishy lunch” or pay some more for a four-course menu including wine. AirDnD is asking 10% for each reservation. So if a home chef is asking €15 for their dish, the guest will pay €16,50. The payments are done through the platform.

Challenges of new business idea’s
A new business idea is always facing some challenges. Like many other starters, take UBER or Airbnb for example, AirDnD is coping with these challenges. The biggest burden AirDnD has to cope with is the “Koninklijke Horeca Nederland”. Royal Horeca Netherlands (KHN) pursues its activities to the best possible business environment for the hospitality industry. They are scared that AirDnD will take the customers away from current restaurants. The KNH thinks that the home chefs who are using AirDnD must comply to the same rules as restaurants. Otherwise the competition is unfair they claim.

And now?
The founder of AirDnD is not worried about this challenges and believes in his idea. In the first couple of weeks there were already 700 home chefs registering on the site. Within a year they have grown to over 2000 different home chefs, opening up their house to strangers to enjoy a home cooked meal and they are still growing. The philosophy of AirDnD is simple: they just want to create a unique experience and offer great food for food lovers!

What do you think?
Will AirDnD be a succes? And will you make use of the opportunity to eat a lovely home cooked meal by one of your neighbors?

Sources
Tsekouras, D. (2017, 2 February). Introduction to Customer Centric Digital Commerce. Accessed on https://bb-app01.ict.eur.nl/webapps/blackboard/content/listContent.jsp?course_id=_29596_1&content_id=_165770_1

www.rtlnieuws.nl/editienl/dineren-bij-thuiskok-woonkamer-schoner-dan-restaurant
www.airdnd.nl/platform/Search?search=rotterdam
www.airdnd.nl
www.khn.nl/themas/belangenbehartiging
binnenland.eenvandaag.nl/tv-items/62883/horeca_vreest_valse_concurrentie_van_hobbykoks_airdnd

 

 

Amazon Go: Invisible Interaction Yet Visible Personalization


amazon_go-0

The IT giant Amazon has been extensively testing its first smart offline store “Amazon Go” in its hometown Seattle, Washington since its exposure at the end of last year (González, 2016). This concept store has gained significant popularity as it claims to have no cashiers or checkout lines thanks to computer vision, deep learning algorithms and sensor fusion.

Continue reading Amazon Go: Invisible Interaction Yet Visible Personalization

Who Has Time to Wait in Line? A Look into the World of Ritual


“The average office worker wastes 45 minutes per week waiting for coffee… and every millisecond counts.”

A Toronto based app seeks to please consumers and vendors alike by eliminating the need to wait in lines while still being able to purchase delicious food and coffee.

Ritual: allowing customers to skip lines while driving additional revenues to local eateries

In 2015, founder Ray Reddy noticed that wasted time can have a major impact on people’s decision making, so he decided to start a company that would be able to change that. He noticed that without all that wasted time people are more productive, efficient and happy. Ritual was founded to overcome these negative effects so people could stop wasting time waiting for coffee and get back to being happy.

How It Works

Ritual allows consumer to skip line-ups for takeout food and beverages. People working in offices or residing in certain neighbourhoods can order their food or drinks through the app and pay ahead of time with a credit card, which means no frustration with the credit card machine or unnecessary time wasted at the establishment. You can even customize your order on the app. As well, to increase people’s happiness by wasting less time, Ritual will notify the consumer when it is time to leave to pick up their order so it will be ready as soon as they arrive. The best part is when the consumer arrives at the establishment to pick up their order, there is no waiting, the customer is able to just walk up to the counter, grab their order and head back to work.

screen-shot-2017-02-14-at-1-35-42-pm

Business Model

Ritual’s business model works on the premise that starting small is the best way to get bigger. Ritual began in the King West neighbourhood, which allowed them to gain close relationships with each of the vendors to ensure a mutual trust and understanding. They were able to work with the vendors to ensure the new orders would not mess up their existing work flow. As well, the business model works in such a way that customers are not charged any additional costs for the service but rather, Ritual takes a portion of any incremental order revenues that are placed through the Ritual app.

Value Co-Creation and Efficiency Criteria

The method through which value-creation occurs is rapidly shifting towards a personalized consumer experiences (Prahalad, C.K., & Ramaswamy, V., (2004). In this way, value has been co-created with Ritual. Consumers are co-creators because they gain value from no longer needing to wait in line, but give value by providing additional business to the vendors which they otherwise may not have received.  The vendors are co-creators because they provide the service to the customer, but gain value by receiving incremental sales. Lastly, Ritual was the medium that was able to facilitate co-creation because without them customers and vendors would have been worse off, but they are able to profit off the new symbiotic relationship they have created. It is efficient and meets the joint profit requirement because it gives incentives to all parties to cooperate. It is feasible and meets required reallocations because the polity is not related to the platform, the platform was made legal before it was launched, and Ritual will only accept credible merchants. Lastly, it is achievable because it is a new service with no true incumbents and it is scalable by neighbourhood (Carson, S.J., Dinney, T.M., Dowling, G.R., & John, G., (1999).

By Noa Zaifman, 468357

References

Prahalad, C.K., & Ramaswamy, V. (2004).  Co-creation Experiences: The Next Practice in Value Creation. Journal of Interactive Marketing, 18, 5-14.

Carson, S.J., Dinney, T.M., Dowling, G.R., & John, G. (1999). Understanding Institutional Designs within Marketing Value Systems. Journal of Marketing, 63, 115-130.

O’Kane, J. (2015, December 16). Jump to the front of the line with this app. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/the-challenge/need-for-speed-sparks-an-app-for-takeout-food/article27759031/

Corporate car sharing: want or don’t?


car sharing.jpg
Most of us are on the verge of applying for jobs in order to take the next step in adult life: the working kind. Now imagine that for whatever reason you do not have a driver’s license, or maybe even more important: you do not have a car. You will happily start off taking the train to work, or try to find a coworker living near you own home to be able to carpool to the office. But I bet you dollars to donuts that you will get fed up with that hassle sooner or later. The train will probably be late more often than it arrives on time and carpooling to work will become synonym to not being able to leave home or the office whenever you want. And then? What other options are out there?

Continue reading Corporate car sharing: want or don’t?

The technical weakness of Bitcoin


Bitcoin, the coin of the people. But is it truly? Let’s first get back to how bitcoins work. The bitcoin is the first decentralized digital currency that you can send through the internet. Bitcoin goes directly from person to person, which means that the fees are much lower, you can use them in every country, your account cannot be frozen and there are no arbitrary limits. Although, this is what bitcoin promised at the launch in 2008 (WeUseCoins, 2011).

Continue reading The technical weakness of Bitcoin

A Win-Win Business Model


In 2009 Vitaminwater launched flavorcreator, an application on Facebook. Flavorcreator consisted out of three phases and per phase users could play different games and participate in contests. The most important contest was to create your own flavor. This can be seen as an action of Vitaminwater to crowdsource symmetrically skilled, young users. As reward for participation the winning idea received $5.000. But I have to note that besides crowdsourcing, flavorcreator was also a clever way to do market research…

Continue reading A Win-Win Business Model

Grandma knows best: Online knowledge contribution


Today, one of my group members stained my suede jacket with permanent marker whilst discussing our business idea. After panicking, the first thing I did is type the sentence “how to get ink out of suede” into Google. The pages I end up at are online communities, in which people share their experiences on the same problem and provide me with the knowledge I need to remove the stain. This example might sound very familiar to you: There are more than 2550 of such communities worldwide! These online knowledge sharing platforms provide a space for social interaction where individuals can obtain knowledge and feedback and exchange opinions on certain topics, such as stain removal.

Continue reading Grandma knows best: Online knowledge contribution

Pack Up and Let’s Go Somewhere!


Always wanted go on a vacation, but put off by the tedious work of research, planning and calculating the budget?

Pack Up + Go is a new type of travel agency that can get rid of all the hassle and frustration by planning the vacation for you! They make reservation for all the necessary accommodations, and they plan your itinerary to the finest details. Till now this sounds just like a mere extension of service compared to the traditional travel agency. But what really sets Pack Up + Go apart is that they will not reveal your destination until you leave (Packupgo, 2016). In a broad sense, this is similar to Hotwire, where the identity of the hotel remains secret till you have booked it.

Continue reading Pack Up and Let’s Go Somewhere!

“We are quite curious, really, to the tune of one million dollars”


When the number of movies and series on Netflix increased exponentially, the CEO of Netflix, Reed Hastings, realized they needed to improve their recommendation system to retain customers. After Netflix made several unsuccessful attempts to develop a new algorithm to improve their movie predictions accuracy, they decided to start a three–year open contest. When they launched the challenge, they invited their lead users to come up with a better recommendation system than the one Netflix had at that time, named Cinematch. Many mathematicians, statisticians, software engineers and cyber geeks, symmetrically skilled, from all over the world participated. The variety of participants is often beneficial since somebody outside the field of the problem can often come up with a good solution (Harvard Magazine, 2013). To win the contest, the proposed system had to improve recommendation accuracy with at least 10%, compared to Cinematch. The ones who would achieve this goal, received a price of one million dollars.

Continue reading “We are quite curious, really, to the tune of one million dollars”

The Future of Co-Creation: An Augmented Reality


So imagine you are working on co-creating a physical product with people from all over the world. Now, you want to explain to your co-creators how you would like to adjust some attributes of the product. But since their not physically near you, explaining exactly what you mean would be considered hard by most.

What if there was some way to see a model of your product right in front of you, your co-creators had the same model in front of them and you would all be able to work on it real-time?

Continue reading The Future of Co-Creation: An Augmented Reality

Google Photos: enhancing Google’s product portfolio


The application

Google introduced Google Photos (referred to as Photos for the remainder of this blog) in May 2015 (Sabharwal, 2015). Photos is an application that manages your photos and can run in your browser, on your desktop and on your mobile devices (i.e. smartphone and tablet). Photos allows you to upload an unlimited amount of photos* and videos* for free. Besides, the application provides great search functionalities (i.e. search for persons, places and things), share possibilities and smart creations (such as stories and after movies). Therefore, Photos has become the central place for all my 14.000 photos and videos. For an impression of Google Photos, please see the screenshot from Google below.

Continue reading Google Photos: enhancing Google’s product portfolio

Friendsurance: Social risk sharing


“Don’t underestimate what people are willing to do to save money.” (Kunde, 2012)

These are the words by Tim Kunde, the co-founder of Friendsurance, the first insurance company to break the traditional mindset and pave the way into a social, peer-to-peer insurance sector. The past few sessions of the course have highlighted the growing importance of the customer for the creation of value and pointed towards the innovative business model called the “sharing economy”. From Zipcar to Find-A-Desk, various examples have been outlined to illustrate that this approach has spread into countless customer-centric business areas. Yet, most insurance companies have been hesitant in adopting this business model.

Continue reading Friendsurance: Social risk sharing

Combining Crowdsourcing and 3D Printing


Haarlem is a city located in the Netherlands and the capital of the province of North Holland. With a population of 155,000 it belongs to one of the bigger cities in the Netherlands and should have enough possibilities/resources for crowdsourcing a 3D Printing project, at least that’s what Max van Aerschot should have thought when he lauched his “Haarlem” cityprinting project.

Max van Aerschot, appointed to be city architect of Haarlem after fulfilling different projects, advised the town councils to focus on the east parts of the city. In his opinion, this part of the city has been forgotten since the late 60’s and citizens should be involved during initiatives for town planning. With co-building a city model, in the form of a 3Dprinting project, allows Max van Aerschot to show citizens what’s going on and how the future town planning of Haarlem looks like.

Visualizing, using city models, is an important tool for communication with citizens and additionally should result in more involvement in town planning. Gabriël Verheggen – Architect

Haarlem cityprinting project

After six years of walking around with his initial idea, Max van Aerschot launched the 3D printing project in collaboration with a few specialized companies and a lot of cizitens. The model would be built at a scale of 1:1000 and devided in 600 “puzzle pieces”. Making use of the crowd to create a city model is a wordwilde unique concept. Upon that, using the 3D printing technique makes it an extremely innovative crowdsourced 3D Puzzle project.

Crowdsourcing project.

Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.

The choice for outsourcing the development of a cityprinted model of Haarlem to the crowd has several reasons. As told earlier it is a tool for communication and creating citizins involvement in town planning initiatives. Secondly, and probably one of the main reasons : 3D printing technique is a relative promising new technique however it allows Max van Aerschot “in collaboration with the crowd” to build the city model as it is nowadays at a scale of 1:1000. This project couldn’t have been done with old techniques due to a lack of time and financial resources. Besides the financial plusses, a lack of time is still a main reasons for crowdsourcing. The project couldn’t be a success without the crowd because of the lack of speed at which 3D printers work.

Using open-source data from the kadaster,  allows the initiatiors to devide the city plan in +- 600 pieces. This digital ‘puzzle’ is created in a way that every piece (18cm x 18cm) of the puzzle can be 3D printed with a (normal) 3D printer. This allows everyone who is owner of a 3D printer to participate in the co-creation process.

City printing

As pictured above, everyone who want’s to participate in the crowdsourcing project, can assign on a specific piece for creation. On the map : Blue = Free, Orange = Assigned but still needs to be print, Green= Printed.  After assigning on a specific “piece” participants will be provided with PLA (source for 3D printing) to print their assigned piece. The 3D printed part of Haarlem needs to be handed in at 3DMM (project – partner) to complete your role as a co-creator. After fulfilling the whole process, participants are rewarded with a place in the wall of fame and will obtain eternal fame on the first crowdsourced 3D printed city model.

 

Created by : Luut Willen

Sources:

http://www.3dmakersmagic.com/cityprinting

https://www.haarlem.nl/nieuws-schalkwijk/haarlemmers-3d-printen-eigen-stad/

http://novacollege.nl/actueel/nieuws/haarlem-gaat-3d-en-nova-college-print-mee

http://www.cityprintingproject.com/

http://www.cityprintingproject.com/pdf/artikel.pdf

http://www.haarlemsdagblad.nl/regionaal/haarlemeo/article23331693.ece/Stadsbouwmeester-wil-Haarlem-Oost-in-3D-printen_

Tesla Powerwall: you and me can live off the utility grid


Last week, Tesla announced the so-called Powerwall. The Powerwall is a home battery that can be charged via solar panels or via the grid when utility is low. By using the Powerwall, electricity can be stored when the sun is out and it can be used when electricity demand is the highest. Furthermore, the battery can be used as an emergency backup in a power failure as well. [1] Tesla also announced the Powerpack, which “is designed to scale infinitely”[2] and is targeted to (large) businesses. However this article will focus on the Powerwall to see whether it’s you and me can that can add value to a more sustainable world.

So, how is the electricity demand distributed? First, in the morning there is a peak in the amount of electricity used. You are not having breakfast in the dark, right? Then, during the day the electricity demand is decreasing rapidly. For instance, less light is being used and devices are using their batteries (thing about mobile phones). Last, the electricity demand is going sky high in the evening. Think about your own evenings: you are using your oven to prepare your meal, then you’re switching on your TV to watch a movie and then you put on multiple lamps to brighten your living room. Tesla’s Powerwall can store electricity produced during the day, to meet the electricity demand peak in the evening hours.

Electricity Demand Distribution. Source: http://www.teslamotors.com/powerwall?utm_campaign=&utm_source=direct-ts.la&utm_medium=ts.la-twitter&utm_content=awesm-inlinelinkcreator
Electricity Demand Distribution. Source: http://www.teslamotors.com/powerwall?utm_campaign=&utm_source=direct-ts.la&utm_medium=ts.la-twitter&utm_content=awesm-inlinelinkcreator

By using Tesla’s brand new product in combination with solar panels, consumers can become fully independent from the utility grid. Consumers can start adding value to the world’s energy efficiency usage themselves! There is no need to point fingers at the big energy providers; you can take action yourself. But does the Powerwall provide the perfect solution for all of us? No, not yet. In an article about the Powerwall, Christopher Helman (Forbes) describes that Tesla’s latest innovation doesn’t make economic sense unless your house is solar panelled and entirely of the grid.[3]

Although the Powerwall isn’t economically feasible yet, the US government announced 30% federal tax credits of the battery price. Furthermore, California has a 60% be-a-fool-to-not-try-this rebate.[4] These rebates will increase the adoption of the Powerwall among people who can afford it and who are willing to live more sustainable. The income generated via the early adaptors can be used for further development of the batteries, which then will lead to decreasing prices. Besides, prices for solar panels are decreasing as quickly as batteries nowadays. Therefore, there is a huge potential market for Tesla: more and more consumers can start adding value to the worlds energy efficiency.

Battery and Solar costs. Source: http://www.bloomberg.com/news/articles/2015-05-01/tesla-s-powerwall-event-the-11-most-important-facts
Battery and Solar costs. Source: http://www.bloomberg.com/news/articles/2015-05-01/tesla-s-powerwall-event-the-11-most-important-facts

To conclude, the introduction of Tesla’s Powerwall allows consumers to start living completely off the grid. Although it’s not economically feasible for the entire world yet, it’s a great first step. Early adaptors and innovation will lead to decreasing prices and more Powerwall users. So from today, let’s start adding value to a more sustainable world together!

[1] http://www.teslamotors.com/powerwall?utm_campaign=&utm_source=direct-ts.la&utm_medium=ts.la-twitter&utm_content=awesm-inlinelinkcreator

[2] Elon Musk during the Tesla Powerwall launch event in Los Angeles on April 30th, 2015: http://www.teslamotors.com/powerwall?utm_campaign=&utm_source=direct-ts.la&utm_medium=ts.la-twitter&utm_content=awesm-inlinelinkcreator

[3] http://www.forbes.com/sites/christopherhelman/2015/05/01/why-teslas-powerwall-is-just-another-toy-for-rich-green-people/

[4] http://www.extremetech.com/extreme/204702-what-the-tesla-powerwall-home-battery-means-inexpensive-time-shifting-for-solar-energy