Just a small paranthesis: if there is someone else out there that is a freak like me when it comes to purchasing things online 🙂 .. http://mashable.com/2012/01/16/zappos-phishing-scams/ you can never be too safe 🙂 …
Yes, I am a relatively late adopter of everything there is on the Internet, nor am I an enthusiast of creating my own things on-line even though I am starting to be more comfortable with the idea. And while we talk in class about designing your own shoes, and make your own T-shirt and Greeting Card etc. and customization of all sorts I’m thinking why do people need to do that? when there are designer and real creative people that will do it a million times better than us. For me the challenge is to find those people 🙂 ..(just a little thought)
So while I was researching for both the presentation on Thursday on the UnMe Jeans, and research for my thesis topic, I came across this blog and article about how Luxury Brands adopt and integrate Social Media into their marketing strategies. http://luxurysocialmedia.wordpress.com/2010/05/26/louis-vuitton-or-how-to-master-the-art-of-social-media/
I thought it was a nice example to complement the topic for the UnMe Jeans and the Web 2.0, and also just and interesting article to see how luxury brands are integrating social media and engaging with customers. and especially how the traditional definition of luxury had to radically change in the last couple of years.
Hope you all have a nice evening
Freetime Check is an individual adviser for leisure activities. You get recommendations and suggestions for free time activities of any kind. You find similar people (sims) and friends on your platform. You get worldwide personalized recommendations based on your profile with your interests and hobbies. You get recommendations for nightlife, clubs, bars, theatres or concerts, that were well rated by people who are just like you. They recommend you following:
1) locations: restaurants, cafés, bars, clubs and cinemas;
2) entertainment items: music, movies and books;
3) events: musicals, concerts, theatres, sports.
I came across a mobile virtual network operator company, which gives free SIM cards, lets its customers decide their tariffs and generally speaking handles control over to their customers. As it is not right to copy-paste the whole post that I have found, i am posting the link of a blog that speaks about it. It is pretty interesting. Enjoy…http://thecustomerevolution.blogspot.com/2010/12/giffgaff-case-study-of-customers-in.html
SkinID is a new product that is based on unique customer needs. It is a personalized product for your skin. It works as following: On their website (www.skinid.com) you can evaluate your skin. You have to fill in some data like age, gender and skin type. Then there are some questions about your skin. The possible answers are very clear. After you have filled in 18 steps you get a personalized skin product just for you. I think this a good example of a product that uses consumers information to create the product itself. What do you guys think about it?
Here is a great example on how co-creation is used in the entertainment industry. This project is called the Entertainment Experience where the audience is given the opportunity to make their own movie closely accompanied by acclaimed experts. The first three minutes of the script are given, but based on that the audience can create the remaining of the movie. Every part of the creation of the movie is done by the audience: script writing, acting, editing, directing etc. If you lack the talent to contribute directly to the movie, you still have the possibility to be involved because the audience votes on what will be used in the end movie. Together they will create the first user generated movie.
On the website – http://www.entertainmentexperience.com/ – there is a movie that explains how it works.
It will be interesting to see how successful the end result will be. Will this be the future for Hollywood?