I thought it was a nice example to complement the topic for the UnMe Jeans and the Web 2.0, and also just and interesting article to see how luxury brands are integrating social media and engaging with customers. and especially how the traditional definition of luxury had to radically change in the last couple of years.
Freetime Check is an individual adviser for leisure activities. You get recommendations and suggestions for free time activities of any kind. You find similar people (sims) and friends on your platform. You get worldwide personalized recommendations based on your profile with your interests and hobbies. You get recommendations for nightlife, clubs, bars, theatres or concerts, that were well rated by people who are just like you. They recommend you following:
1) locations: restaurants, cafés, bars, clubs and cinemas;
SkinID is a new product that is based on unique customer needs. It is a personalized product for your skin. It works as following: On their website (www.skinid.com) you can evaluate your skin. You have to fill in some data like age, gender and skin type. Then there are some questions about your skin. The possible answers are very clear. After you have filled in 18 steps you get a personalized skin product just for you. I think this a good example of a product that uses consumers information to create the product itself. What do you guys think about it?
Here is a great example on how co-creation is used in the entertainment industry. This project is called the EntertainmentExperience where the audience is given the opportunity to make their own movie closely accompanied by acclaimed experts. The first three minutes of the script are given, but based on that the audience can create the remaining of the movie. Every part of the creation of the movie is done by the audience: script writing, acting, editing, directing etc. If you lack the talent to contribute directly to the movie, you still have the possibility to be involved because the audience votes on what will be used in the end movie. Together they will create the first user generated movie.