Disclaimer: Don’t worry, this post ain’t related to any kind of dark power, magic or any other horrifying stuffs. So… continue scrolling in peace. 🙂
Having stayed in Singapore for 8 years, I have always been impressed on the varieties of dining out options it offers. For a country as small as this little red dot, Singapore has grown into an international haven for the foodies. From the traditional food court for simple and cheap local delights, the recent craze of ramen (Japanese noodle) huts and coffee places, to the top-notch Michelin star restaurants; Singapore gastronomy business indeed never sleeps. Now, living thousand miles away from Singapore doesn’t keep me away from the updates of new cool restaurants popping up there (thanks to the social network and my circle of friends who always likes to ‘boast’ around). Well, this was how I came across Nox, Dine in the Dark.
Nox opened less than a year ago in Singapore. The concept was not entirely new. Indeed, there were several restaurants located across the globe that are using the same concept. I think I’ve heard it before too somewhere, but it was not until recently when I heard a real experience directly from my friend that I was curious to read further about it. Word of mouth is still as powerful as ever!
So, for those of you who are on the same boat as me, and as curious as ever.. let’s reveal this darkness!
Imagine a view like this for dinner – a total pitch darkness. You can’t see the cutlery, the table, the food, not even your own hand in front of you.
Consumer Value Creation 