Haier is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.
Haier has been providing customers with high quality products for 30 years and is the number one brand of Major Appliances in the world with 11.6% retail volume share in 2013.
The so-called customization, that is, according to the different needs of customers’ custom exclusive products, giving consumers more personalized intelligent device, purchase experience and after-sales service. On April 2nd, 2013, HTC media seminar was held in Beijing, China. Mr. Ren Weiguang, the CEO of Chinese market and HTC vice president, product marketing general manager Mr. Lin Zurong attended the activity, introduced to the media about the domestic e-commerce and service customization strategy, which was also a core marketing plan in the rest of 2013.
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