There is something wrong with the information today. First, we suffer from an information overload (1). We can know whatever we want, whenever we prefer. However, in most of the cases, this doesn’t make us more educated, as info touch us just the time to impress. Probably it will be disappeared in a moment of real need. Second and more important, “Information is not knowledge”, at least according to Einstein. Information is the skeleton, knowledge is its human application, colored by creativity, fixed by ad hoc application.
The founders of Jelly, which are Biz Stone -one of the Twitter co founder-, and Ben Finkel, started up from this intuition. Do algorithms really know us? Could friends’ advises be replaced by recommendation agents? Can Wikipedia answer all our questions? They said no. Technology, they thought, does a lot in terms of gathering the worldwide intelligence, but it will never be able to replace human brains. Phew, this is comforting.
So they created Jelly. Jelly is an app and an idea that like a jellyfish uses different tentacles to feed the same brain. Jelly is personalized. Last, Jelly is social.