Looking backwards, the late ‘90s had quite some powerful stuff for kids: embarrassing boybands (and girlbands), videogames on floppy disks, the first Playstation, Oasis, Blink 182, Yo-Yo, and much more. In particular, in those days, Italian kids were in love with a brand new product: the Winner Taco. Winner Taco was an ice cream produced by Algida (which is how in Italy we call the Unilever brand “Ola”), and there was nothing nearly as cool when it was launched in 1998. Nor as delicious. Then a few years later, in 2001, Winner Taco disappeared from our cafes and supermarkets. End of the story? Not this time. Some 10 years later, those kids have grown into the first generation of social network users. And one day, a group appears on Facebook: “Bring back the Winner Taco.”
The group quickly becomes a community in which users share jokes, motivational posters, but also memories from the “good old days.”
But the group is not only a gathering place for nostalgic youngsters; it is also very active, and with a clear strategy in mind. Indeed, users start trolling Algida’s official Facebook page. Every time a post, picture, video et cetera is published on that channel, immediately users start to post pictures or jokes with a common denominator: bring Winner Taco back. The phenomenon grows in intensity and continuity, to the point that Algida cannot use its channel anymore. Interestingly, Dutch and Swedish Winner Taco fans put the same pressure on Ola and SB Glace, respectively. Bottom line: on January 2014 the following post appears on Algida’s page:
Continue reading Back To the Taco: When Consumers Troll Their Ice Cream Back
Consumer Value Creation 
