Following a shift in focus for MINI towards lead generation activities, MINI set consumers the challenge of developing an activity to replace their annual presence at the Sydney Motorshow and generate 180 qualified leads/test drives.

Targeting specific postcodes around Sydney where the MINI audience could be found, PLAY developed a super-slick urban chauffeur service to give consumers a firsthand taste of the sporty MINI flair.

Their drivers offered consumers chauffeur lifts to their destination of choice. The drive took consumers on a MINI adventure en route to their destination featuring customised playlists, sporty MINI driving and go-kart like handling.

Enjoy!

Philip Overduin

Hello everybody!

Freetime Check is an individual adviser for leisure activities. You get recommendations and suggestions for free time activities of any kind. You find similar people (sims) and friends on your platform. You get worldwide personalized recommendations based on your profile with your interests and hobbies. You get recommendations for nightlife, clubs, bars, theatres or concerts, that were well rated by people who are just like you. They recommend you following:

1) locations: restaurants, cafés, bars, clubs and cinemas;

2) entertainment items: music, movies and books;

3) events: musicals, concerts, theatres, sports.

Philip Overduin