You have certainly heard about it, the Catholic Church is in decline in most western european countries. Less and less believers go to the office on Sunday and the figures are even worse for the seminarians – the “students” to be priest. As a consequence, less and less donations are made for the restauration of the roofs, the payment of the priests, …
Three dioceses in Normandy (France) have decided to use crowfunding to fill their empty buckets. They just launched this Friday “Adopte un curé” (adopt a priest) as a parody of the dating site Adopt a guy.
Adopt a guy is a french dating site (Adopte un Mec) that “gives power to women” and enables them to pick up their prince charming like in the supermarket. Guys that would like to meet a nice french girl register on the website, set up an account and wait till the women of their dream send him a message. This platform has gained more and more popularity in the past few years, especially since they opened a temporary boutique in Paris where women could go and do their shopping. The marketing stunt proved to be extremely efficient as even the BBC came to the aptly name street of happiness in Paris to do a report of the phenomenon (see here). Soon a british, and later a german website emerged.
“Ladies, find great deals at the supermarket of love”
Inspired by this successful marketing action, the three norman dioceses decided to apply these concepts to the church, in a nice parody.