Introduction

Advertising media is an important factor for advertisers. There are several different media which will create different results for the potential customers. Theory describes five advertising media categories: magazine and newspaper, TV, radio, Internet, and mobile.

The more traditional forms of advertising media can only display the messages in text, pictures, or graphics (e.g. magazines, newspapers, etc.). Radio and TV are more dynamic, since they can also deliver voice messages and video advertising to customers. The largest problem with the first three categories (magazine and newspaper, TV, and radio) is that they cannot deliver personalized messages for different markets. The other two, internet and mobile, are able to deliver personalized messages. The benefit is that customers can now search for necessary advertising information. Especially the mobile category shows great potential because of the increasing mobile internet speed and the growing amount of time people spend on their smartphones. This paper will examine the key attributes, trends, and social impact of personalized mobile advertising.

Continue reading Personalized mobile advertising: Its key attributes, trends and social impact →

Introduction

This study examines the relationship between social influence and recommendation decisions among adolescents in the new media environment. Participants were asked to complete the ´App Recommendation Task´, a task that captures neural processes associated with making recommendations to others, with and without information about peer recommendations of the type commonly available online.

Continue reading Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations →

“How to create an outstandingly enjoyable, social and memorable nightlife experience?”

To generate ideas for a futuristic clubbing experience, Heineken started a co-creation initiative by inviting a virtual team of 19 up-and-coming designers from all over the world. The team consisted of fashion-, product-, motion-, interior- and graphic designers. Their task: designing a concept club of the future from scratch, everything from the design of the bar to the design of the bottles, the lights to the uniforms of the employees.

Continue reading Heineken’s Open Design Explorations Edition 1: The Club →