Were you popular in high school? If yes, do you still experience the perks you had back then? Can you still sit at the best table, and receive higher grades because you’re the teacher’s pet?
Probably not, because as you’re thinking, we’re living in the real world now. However, in the digital world the high school popularity contest is still relevant. A social media analytics company called Klout tells you exactly how popular you are based on a score ranging from one to a hundred. I thought it would be fun to check my Klout score but the ‘fun’ ended soon – I’m down to a score of 10. Of course I only have myself to blame, as I haven’t tweeted anything in four years and my Facebook profile only exists out of tags and a couple birthday congratulatory posts. Linking my WordPress account surprisingly also didn’t do the trick for at least moving my score more to the average.
Have you ever been sick and googled your symptoms? There’s a good chance the Internet told you you might have something way worse than your doctor told you, or that your little headache means you might have a brain tumor… Or have you ever been sick but experienced there was no one close by to talk to and ask what symptoms are normal or what you could expect?
Ever been confronted and annoyed with past online search behaviour in your recommendations, in for example advertising? I personally have been getting Facebook banner advertisements of the “PROS Price Optimizer™” software since our Digital Transformation Project for the BAC course entailed implementing price optimizing technology at hairdressers. Obviously I’m not really planning to buy this software, but it represents how past search and click behaviour is the basis for our current recommendations. In addition, it shows how inaccurate it can be and that past search behaviour is not always representative of our current wishes and can lead to some dissatisfaction about these recommendations.
Consumer Value Creation 