The new world of Experience Economy…

We are, undoubtedly, moving from the service economy to the experience economy, as more and more consumers desire experiences and more and more companies are responding by designing and promoting them. Vinopolis is one of the businesses which follows the experience model and meets some of the most important key experience-design principles. First of all, it has a very effective and concise theme about wine and all the design elements, such as the medieval architecture, are in that way, that captivate the customer. Vinopolis engages the majority of five senses, especially taste and smell, through the restaurants and the “taste events”, as it is mentioned at the website. Vinopolis offers a great experience to the customers who can, also, create their own special event Continue reading The new world of Experience Economy… →

Philips and user interface design

Philips, one of the most famous firms in the high-tech market, uses the user interface design at its website, helping the consumers to decide which TV is the best for them according to their needs. The website focuses on user’s experience and interaction and tries to make it as simple and efficient as possible. Philips uses both parameter-based and need-based interface, in order to support the user-design process, taking into account the consumer expertise. For example, at the choices of “type of room” and “level of picture quality” a need-based interface is being used while, at the same time, the consumer can define the design parameters of the TV for the design and the screen size. There is, also, not a customization problem because Philips provides initial designs from which a Continue reading Philips and user interface design →