All posts by melanieivangh

An ice cold experience

Do you recognize.. you are sitting at home on the couch with friends and you are thinking about what to do. You do not want to do something ordinary. It should be something different, something you have never done before. In brief, a REAL and new experience. Again a drink in the café around the corner? BORING… In Amsterdam they offer a solution or anyway something different.

In 2006 Ditems Entertainment Group established the first ice bar in the Netherlands, called XtraCold Amsterdam. The bar is located in the center of Amsterdam near to the Amstel. The bar differentiate itself from other random bars, because it is probably one of the coldest bars where you will ever be. The temperature is minus ten degrees. In the ice bar Continue reading An ice cold experience

A spectacular way of customer involvement


Entertaining or amusing.. these are the first words that might come to mind when seeing various television commercials. Commercials are often funny and sometimes imaginative, but  can firms met the expectations created in these commercials? Dutch telecom provider KPN leaves nothing to chance after broadcasting the 4G television campaign and involved the customers in an original way to test it.

The campaign
In the summer of 2013 the 4G network covered half of the Netherlands. KPN started a huge campaign to promote the 4G principle. The telecommunication service provider Continue reading A spectacular way of customer involvement