At one point, you are really working hard on your business idea report for ccdc, but then you accidentally click on your Facebook tab and start scrolling your timeline. Facebook has implemented the great feature that it plays videos automatically when you scroll near them. At the end you are hooked, watching videos on Facebook voor several minutes. I am sure this happens to almost everyone.
According to Facebook CEO and founder Mark Zuckerberg, every day more than 100 million hours of video content is being watched on Facebook worldwide. This video content ultimately leads to more engagement on the social media platform. People are liking and sharing video content with their friends. This creates online conversations and a increased popularity of the platform and more time spend on the platform. Which ultimately leads to more value creation for the platform. Social videos might be the new social media trend in 2016.
Currently, Trip Advisor is the biggest travel review website in the world, with approximately 60 million member posting 115 reviews every minute. The key succesfactor for the website it that it appeals as an average Joe, who does not trust brochures and guide books. The website has become so big, that it has significant influence the tourist economies on entire countries.
We all know that the big American retailers, such as Costco, Amazon and Target, all make great use of personalized recommender systems. When you search for example for an e-reader once, the next time you visit Amazon, you will see different kind of e-readers, recommended for you. Once you buy the e-reader, the next day you will see on Amazon all different books and accessories recommendations. But what about the companies whom do not use personalized websites, do they also benefit from these recommender systems?
Consumer Value Creation 