The way of doing business is changing. Customers have higher expectations and customer experience is very important nowadays.
And this is the way Apple works, they care a lot about the customer experience. This is the main reason why they have a very strong brand, everyone knows about Apple. Their goal is to let the customer feel better. As you can see in the video.
While I was searching for examples of mass customization, the first that came up in my mind were cakes. There are moments when you don’t want a cake designed by the bakery, for example: on birthdays, weddings, baby showers and so on. These are moments when you want your own creation. There are bakeries that give the option to design your own cake.
When you design your own cake, the starting point is sponge cake, Mud Cake or Ice Cream Cake. The starting points are important because consumers don’t always have the appropriate knowledge to bake a delicious cake. If they also have to choose the Continue reading Mass Customization – Design your own cake→
Consumer Value Creation 