As many of you have discussed about, ease of use is very important for a toolkit. A nice reallife example for this comes from the games industry. Valve, creator of the very popular game Portal 2, released a toolkit that allows the players of this game to make their own maps and share them among their friends and in the community.
This toolkit is called a “map editor” in the games industry, and is far from a new concept. However, creating map editors for games starts getting more tricky as games get more complicated. This is why the programmers had to step in and create a nice tool that simplifies the whole experience and allows people to create an infinity of content. This keeps the game fun for a long time. Continue reading Simplicity is the magic word when it comes to consumer inputs?→
Customer service is something that many companies think of as very important. Especially for premium brand products and services a good customer service is one of the differentiation points. Yet, in practice the customer service is always worse then companies would make you believe. I don’t recall the last time that I was actually surprised by the high quality of service I received. When I look online the complaints about customer service seem endless, which made me wonder: How can something that is perceived as important for many companies be so bad and what can be done about it?
Consumer Value Creation 