Look out for the elderly with the Eye on Elderly Platform
Close your eyes, and imagine for a minute to be 70 years old. You are retired, your kids have grown up and even have kids themselves. You have recently moved to an elderly home, because you need help and your children do not have enough time, caught between taking care of your grandchildren and working from 9 to 17. So there you are, sitting behind the geraniums, hoping for some human contact (it has been 7 days since your family last called or visited). What do you do? …
Well, you can open your new laptop, go to EoE online platform and sign up for bingo night!
That is exactly what EoE is intended for, to help lonely elders, elderly homes and volunteers to get in contact with each other. EoE is an interactive platform, where these three groups can organize and sign up to activities. In these modern times the internet has become one of the main resources and facilitators for social interaction, and despite what many say, even elderly are catching up with the new trend (see Van Berkum 2013, Akkermans 2013, ANBO 2014).
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We all know it, but often we are reluctant to acknowledge it: there are a lot of people in the world that need our help. This is why there are so many charities, often calling or approaching you on the street asking for money. But many people simply ignore this, thinking their money will probably not reach the cause anyway… The problem with these organizations collecting money is that they often convince you to send a monthly payment to the organization, and you end up not even knowing exactly how your money is being used. (Yes, I am one of those victims that has been donating a couple of euro’s a month to a charity organization for several years now, I have no idea where it is going though).
So what can you do if you want to give aid to a specific cause, and decide for yourself how much and when you are giving money? Here the online world comes into play once again. Through crowdfunding based on donations there are many sites that facilitate you to donate to a specific cause of your choice. For example the websites Geef.nl or JustGiving.nl, which allows you to search for a cause, make your own ‘giving-page’ and start giving!
These sites also use crowdsourcing to their advantage: most causes on the site are advertised by the crowd: let’s say I want to run 5 miles to support Kika cancer fund, companies and individuals can then decide to support me and donate a small price. Besides individuals, also companies or events can register on the site and start giving to or advertising their cause.
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Online communities are platforms where like-minded can converse with each other and share things. We are undoubtedly all part of one or more of these platforms, take for example Facebook, YouTube or even this blog you are reading right now! Usually online communities form around a certain hobby or fanpage where you can find fellow fans and get in contact with each other. One of these platforms was formed in 1998 among fans of the then running tv show The X-Files, named the X-Filesaholics. This platform shows that sometimes, boundaries between real life and the virtual world can become extremely vague, and that people online can participate in situations that even in real life are not considered pleasant.
More precisely, I am talking about the concept of hazing: something that is still very alive in student fraternities in the Netherlands. Hazing a practice meant to show the freshmen, or newbies, that there is a set hierarchy within the fraternity and that they should obey those with more power. This includes doing chores, public embarassment and often verbal abuse. Not very fun now is it?
So how does an online platform for X-Files fans relate to this? An extended study (Honeycutt, 2006) of the community shows how the users of this site are using hazing techniques to maintain boundaries and excert power onto newcomers of the platform to maintain the inequality inherent between dominant and subordinate groups.On the message board, also referred to as “Mulders Apartment”, many things are discussed unrelated to the X-Files whatsoever. Newcomers are expected to go through an intitiation ritual, part of which is the so called “toothbrush/ice block welcoming ritual”. According to this ritual newcomers are assigned a room inside the apartment that they then need to scrub using only a toothbrush.
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I recently came across an online platform that foodies (like myself) will absolutely love: Yummly.com. This online food platform brings together recipes from all over the web to create the ultimate online cookbook. Searching for recipes that exactly match your taste and needs of the occasion, has never been easier! Ok, so maybe I am a little behind on the facts, this yummy food platform was created in 2009 and has become the fastest growing food site in the world, with over 15 million users today.
So what is Yummly exactly? According to their website:
Yummly was launched in 2010 by foodies on a mission to invent the ultimate kitchen tool. Whether it’s finding a recipe or going to the store, Yummly wants to make it easier for foodies to do what they love – Cook, eat and share! Yummly’s mission is to be the world’s largest, most powerful, and most helpful food site in the World.
Funny fact: founder and CEO Dave Feller got the idea for Yummly because he couldn’t find a way to easily search for recipes that include mustard!
So what has been the success factor of this new platform, that has made it better than the many other recipe websites?
Continue reading Yummly.com: A Foodies Paradise using Excellent Recommendation Agents