Online shopping has lots of advantages compared to in-store shopping, but it misses at least one important aspect. Customers can’t try-on the products before buying. Some companies however tackled this problem and provide an application were you can do so. One of these companies is the famous sunglass company Ray Ban. On their website they offer an application to customers which lets them virtually try-on the latest Ray-Ban sunglasses. Watch the video to see how it works and click on the second link to give it a try.
New technologies will give mass customization a big boost. The days that mass customization is restricted to alternating standard designs or add some different colors to an item are long gone. One particular new technology that will definitely be the future is the 3d printing technology. This technology literally gives mass customization another dimension. The opportunities with these 3d printers are enormous for both consumers and companies in various sectors. The technology is still developing, so there is yet more to come. These videos give an impression of the capabilities of 3d printer technology. Pretty cool stuff if you ask me!!!
Consumer Value Creation 