Flitsmeister is a perfect example of an application that exploits data to gain benefit, exposure and make traffic more efficient. Flitsmeister is a free application for your mobile device that warns you when you’re approaching for instance a speed camera or traffic jam. Flitsmeister is a Dutch mobile application and founded in 2009. Although the application is not that new, Flitsmeister is becoming better and better in exploiting the consumer generated data. Therefore, I will describe how Flitsmeister does that, and what business models are making Flitsmeister possible.
Online Word-of-Mouth (referred to as OWOM for the remainder of this blog) is increasingly important for business because consumers use OWOM information to search, evaluate and choice a product (Hu, et al., 2013). Online ratings and reviews are a form of user generated content and, a more narrow term, OWOM. This blog evaluates the most important theoretical and practical findings of an article by Hu et al. (2013).
Google introduced Google Photos (referred to as Photos for the remainder of this blog) in May 2015 (Sabharwal, 2015). Photos is an application that manages your photos and can run in your browser, on your desktop and on your mobile devices (i.e. smartphone and tablet). Photos allows you to upload an unlimited amount of photos* and videos* for free. Besides, the application provides great search functionalities (i.e. search for persons, places and things), share possibilities and smart creations (such as stories and after movies). Therefore, Photos has become the central place for all my 14.000 photos and videos. For an impression of Google Photos, please see the screenshot from Google below.
Consumer Value Creation 