All posts by @ivanbrkic

Super Bowl Chevy

February 7, 2012 @ivanbrkic 2 Comments

As you guys might have noticed last Sunday the 46th Super Bowl was won by the New York Giants (GO GIANTS!!). They won the 46th NFL Championship against the New England Patriots with 21 against 17. Well, pretty interesting and all that..but the reason I’m writing this post is because I’d like to share a really great commercial with you.

I think a lot of people know the Super Bowl for two things; the half-time show and the incredible amount of commercials (and advertising expenditures, an average of $3.5million per 30 seconds of a commercial). GM (General Motors) came up with the idea to invite everyone to create their own Super Bowl commercial for Chevrolet and the winner’s video or idea would actually be used as the 2012’s Super Bowl half-time commercial. The winning one is this hilarious commercial created by Zach Borst, a 26 year old student/filmmaker from New York. Check it out..

I haven’t seen all commercials, only looked up the car commercials and the Chevy one I think is the greatest, but here are two other ones that really give you an idea of how serious these Super Bowl commercials are with regard to the marketing budget as well…the first one is a pretty impressive one created by the Chrysler Group (with GM and Ford they form “The Big Three” car producers based in Detroit) starring Clint Eastwood. Take a look..

The last one i’d like to share is a commercial for the new and upcoming Acura NSX (Honda Group). The quality and the cast of the ad shows us how seriously these commercials are taken. And this one is pretty funny too.. Continue reading Super Bowl Chevy →

Articles, Opinion, Videos

Experience Economy

February 5, 2012 @ivanbrkic 2 Comments

The experience economy actually consists of companies that provide and sell experiences to their customers. But, what are these experiences?

Let us first start with some theory which Pine and Gilmore discuss in their 1998 article “Welcome to the experience economy.” There are couple of things we think are most interesting from the article, the first one being one sentence which describes the economic value of an experience;

Commodities are fungible, goods tangible, services intangible and experiences are memorable.

Meaning that an experience occurs, and we’re quoting the article now, when a company intentionally uses services as the stage, and goods as props to engage individual customers in a way that creates a memorable event.

Furthermore the article discusses two main dimension experiences have. The first one being customer participation, from passive to active. The other one is connection with the experience. From absorption to immersion. Take a look at the graph.

Continue reading Experience Economy →

Articles, News, Opinion

Online vs. Print Ad-spending, some expectations.

January 23, 2012 @ivanbrkic 3 Comments

According to a study by eMarketer in 2012, for the first time in US history, the ad spendings on online advertisement will surpass the spendings on printed ads in magazines and newspapers. Since we had a slight discussion during the UnMe Jeans roleplaying part in class about different media types to use as promotional tool I thought it might be interesting to share some of this study’s findings with you all, my dear companions.

Expected for 2012 $39.5 billion will be spent on online ads, which is an 23,3% increase compared to the spendings in 2011 ($32 billion). This while spendings on printed ads are expected to be $33.8 billion, according to the great analysts over at eMarketer. A +23,3% change in online ad spenditure is quite a lot, especially because the fact that a year before (2010 vs. 2011) the same rate was calculated at +23%. Looking at the upcoming years eMarketer expects the online advertisement spendings to keep growing up to $62 billion in 2016.

US Online Ad Spending, 2011-2016

Taking a look at the printed ad spendings, the study expects a 10,3% downfall by 2016 compared to 2011. While in 2011 these spendings were $36 billion in 2016 they’re expected to be $32.3 billion. Compared to the online growth, i think this decline isn’t that bad actually. Reading the article i expected much more. Here’s the graph..

Continue reading Online vs. Print Ad-spending, some expectations. →