Group buying is not new for online buyers anymore. Sometimes, with certain amount of people buying certain products, online seller will offer discount or eliminate the shipping fees. While the concept of group buying applied on the intangible goods, such as service, the idea of group coupon came up. Sellers, such as restaurants, beauty salons, hotels, exhibitions, trips, will offer certain amount of group coupons in limited time, and consumers will collect money for the coupons. For instance, my friend and I collected ten people in total within a week to get 30% discount for an art exhibition.
Groupon is an online platform gathering all these group coupons. It was found at 2008 in Chicago and soon enlarged its business territory into 49 countries. Groupon offer APP for consumers to update latest discount and download these coupons on phone. With high mobility, Groupon is creating a new marketing strategy. Many startup stores offer coupons to increase customers and fames. Some sellers offer coupons to gain customers in three weeks beforehand, gaining steady amount of customers, while other sellers offer last minute coupons to earn maximum profit.
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There is no doubt that English is important at work. However, many people give up studying English after graduation, because they cannot make time for it. Tutor ABC is a perfect online platform to study English. The idea is to offer workers a flexible and convenient course which fit into their working schedule. Tutor ABC succeed with two online platform characteristics we discussed in class.
- Customization: In the beginning, Tutor ABC will offer exam to evaluate your English skill, level from one to twelve. Based on your level, you can choose small group or one to one teaching. Moreover, you can email teacher to choose specific topic for your own course, for instance, preparing a business presentation or practicing an international dinner party. In other words, Tutor ABC is different from traditional online education of the level of interaction.
- Pricing Schemes: Different targets have different need. Tutor ABC creates five price packages for different market, Platinum Package, Gold Package, Silver Package, Business Package, and Citizen Package. These packages are different in course period, group or individual study, and the way to schedule the class. For instance, Citizen Package offers group study with standard teaching material in one year, but students need to schedule the class one day before. On the other hand, Gold Package offers one to one lecture, prompt online teacher in two years.
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During my last job, one of the most useful tools I found was 104 Human Resource banks. 104 Human Resource Banks is the top online platform to search for job or talent in Taiwan, depending in which side of the coin you are. This website has 310,000 daily active users and a market share of 85.5%. The human resource department in my company works in close relation with 104 and recently became the main labor force searching source for the company. Whenever there was job vacancy, a job offer is posted in 104. The results are outstanding: in just one week, there will be around 10 to 20 applicants asking for this job. Posting a job offer is not the only way to look for talent in 104, the platform also offers the possibility of proactively contact the talents you interested in by searching the skills or qualities you are interested in. Continue reading 104 Human Resource Banks