Ever tried to sell your car through an online marketplace such as Autoscout24, Speurders or Marktplaats? Well I did, and it turned out to be quite a hassle. People tend to bid but show not a single sign of interest after they placed their bid, they do not react on emails, or try to push the price way further down while they eventually show up (someone wanted me, almost pressing, to agree on almost half of the price we first agreed on). Not speaking of all “really interested” buyers who are in the delusion of being expert race drivers during test drives.
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sourced from within the company or from external sources. Nowadays, individuals performing R&D functions are encouraged to seek for knowledge outside the boundaries of the firm. This requires more openness to external sources. However, according Salter et al. (2015) an individual’s openness to external sources of knowledge is curvilinear related to the ability of that individual to develop new and useful ideas for the organization (e.g. ideation performance).
Consumer Value Creation 