Last week I was reading the article of Shah et al. (2006), The Path to Customer Centricity. This article identifies fundamental issues and challenges that typically deter a firm from becoming customer-centric. However, Philips is a well-known company who executes a customer driven strategy already for a while, but is becoming more customer centric at the last decade.
According to Shah et al. the path to customer centricity is driven by a strong leadership Continue reading The path of Philips to customer centricity
In the case of customization and consumer involvement, making your own personal photo book online is a good example which is nowadays very popular. Create your own photo book, online or with software which can be downloaded, is a well-known business application offered by a vast number of suppliers (e.g. Albelli, Fotoalbum.nl, Blokker, Kruidvat, HEMA) in the Netherlands. However, it is very popular and many consumers wants to save their beautiful memories (e.g. holidays, family reunions, weddings, birthdays) in personal photo books, on canvasprints, calendars and many other products. Continue reading Create your own photo book, customization by Albelli