http://www.posterxxl.nl/foto-cadeaus/cases.html

Through this website people can customize their own iphone case. They use a interface most looking like the “dell” parameter-based interfase. Enabeling customers to upload their photo and making a case for their iphone out of it.

Interesting about this product is that for the mobile industry it’s almost retro. Everybody remembers nokia introducing a very simple form of customization for their customers by having replacable covers. The link* on the bottem of this post shows a picture of the mobile phone timeline of nokia. As you can see it was already in 1997 when they introduced the concept.

A Harvard business revieuw article published in the same year (1997) tells us about “The Four Faces of Mass Customization”.

Continue reading Mass customization in the Mobile Phone Industry and the four faces →