dhirajramnath

Ridley Bikes, renowned for painting and designing frames, launched with great pride the new Ridley Customizer. On the microsite of Ridley Bikes, dealers and consumers can build their own design on their Ridley frame. The Customizer provides a wide range of colors and the combinations are too numerous. The customizer can only be used for full carbon Ridley frames.

Marketing director Anthony Kumpen: “If we allow consumers to design their personalization Noah, we check our competitors. Ridley, already one of the most copied brands in the bicycle market, competition is already ahead by our consumers their bike of their dreams to be realized through the customizer. “After the consumer’s color composition has determined, can design be printed (in pdf format), which he joined his local Ridley dealer can go to his order. The frames are painted with Ridley in Belgium. There are no standard decals used, everything is custom made by our own designers Ridley. The design is a solvent free water based paint applied to the frame. Ridley Bikes, founded in 1991, is a leading manufacturer of racing, cyclocross and mountain bikes. Ridley Bikes is the market leader in the Benelux area of racing.

Lego is a great example of a traditional company that has made its own co-creation. Lego has the nerve to transform from a manufacturing company withnearly 1,000 product numbers, to a co-creationmodel with thousands of product numbers. Co-creation is now an essential part of the Legocompany. It makes use of a giant Legocommunity, more than 2.5 million members. With these members, they develop formal relationships. These are people who get their income from activities with Legobricks. For example a professional Lego artist who creates works of art commissioned.

Consumers can upload their own designs with the best Lego into production. The best ones receive 5% royalty on sales. Per week, more than 3,000 are designs uploaded. They are better every year. Thanks to the internet, adults can see that there are also other adults who love Lego. They used to think that they were the only ones and kept the secret. The participation of adults in this community is therefore exploded.