Many of you might remember Morgan Spurlock from the controversial film Super-Size Me, a movie directed, written and starred by him. The project consisted of a one month experiment, in which he had to eat 3 times a day just products from McDonald’s menu and Continue reading “The greatest movie ever sold”
In 1989, Magnum ice cream was born in Germany, since then Magnum has been characterized for being unique and special. Starting with the fact that a chocolate coating capable of resisting – 40 degrees Celsius, had to be created by the Belgian chocolate brand Callebaut especially for Magnum. Continue reading “Make my Magnum” experience
Consumer Value Creation 