If you have ever been to a theme-park you know it is all about the great experience it delivers. Now how would it be if you could be part of enriching this experience. As most Dutch people know (for having been there as kids) the Efteling is a theme-park initially build around the fairytale-like artwork of Anton Pieck. They’ve set up a research panel for everybody to join in which you can tell them everything from wishes, opinions, preferred pastimes and even preferences of brands you can buy in the stands. Basically everybody can join, of any age, after filling in a basic questionnaire.
The Efteling describes their team on the webpage with (1) the manager being the initiative-taking person regarding the panels, who loves to interview, (2) a person behind the Continue reading Council of the Wise→
So after looking around on the web in search of some interesting customer co-creation contests and products, I found this (quite interesting, yet not good-looking) website (http://www.co-creatornetwork.com/index.htm) in which you could ‘buy’ your own airtime, and create a radioshow.
For 85$ a week you get an one hour show. Although the theme at this point is your general enlightenment, and transcending your earthly state, it’s an interesting idea to transfer this idea to mainstream radio. If for example you are a fan of techno music, only listening to your radiostation, because it really fits your taste of music but you miss certain songs, or think you could do a better job. It might be an idea for radiostations to rent out hours, or give them away in a competition (in which listeners give either creative suggestions, or Continue reading Radio Rent-out!→
Consumer Value Creation 