Our business idea, make your own jeans, is probably the best platform to create the best matching jeans in an inspiring place. A place which is full of experience.
We will focus on consumers in the age of 16 to 35 years, who fashionable and try to express themselves by customizing their own pair of jeans. Customers base their decisions on price, quality, service, possibilities, fit, search costs and experience. The four Continue reading Make your own jeans →
“Well, Apple is the most innovative company in the world and they don’t do market research and keep everything on lock down, so is involving customers really a good thing?” A lot of customers, including myself, could easily think this regarding customer involvement and customer research.
It is indeed a popular view among organisations. However it is not right. I read an article about this issue and I would like to share some views about this.
First of all, surveys and focus groups is outdated. This tools gives indeed not a quite Continue reading Involving the customer? Steve Jobs hated it. →
After some research, it turned out that a lot of pilots were still using paper maps to navigate their route! Although there was already enough technology to make the navigation task faster, smarter and more efficient. Jeppesen, an american daughter of Boeing, remarked this gap and opportunity and started the development of an app, which include all routes and fit for every plane.
It would be however a huge and expensive to task to make all (optimal) flighting routes digital. So they decided that the pilots could co-create the app. For a long time they worked intensively with 58 pilots of 9 different airlines. This process started with just an observation by means of shots from the cockpit to get insight into the needs and Continue reading Pilots create for pilots an application →