In the today’s world of internet people are surrounded by lots of information often leading to an overload of information. It is even more problematic to identify the right information from the wrong or redundant one. This overload of information can often lead to unanswered questions which we may face in our day to day lives. Is organic healthy? Should I eat GMO food? What are gravitational waves? Are vaccines reliable? A simple google search can yield results which offer contrasting arguments and you just do not know what to believe. Introducing the Skeptics Guide to the Universe, http://www.theskepticsguide.org/. An online community of users and experts which tackle these day to day questions and provide answers based on logic, science and analytical reasoning. It is also an award winning science podcast with over 500 episodes.
With ever increasing use of mobile internet, mobile applications (or apps as we like to call them) have become an integral part of smartphone users. It has been estimated that the total market of apps is valued at $27.5 billion. It has a greater future potential than the traditional desktop software. With this growing rate of the use of mobile apps it has become imperative to ask the question “what factors influence sales of mobile apps”. Do people like to try apps before they buy them? This blog post focuses on the study conducted by Guie-Hua Huang and Nikolaos Korfiatis which talks about the role played by online reviews of that particular app which can influence the try or buy decision.
Everyone loves to wear t-shirts. The fancier the design, the better the shirt. But in this search for the perfect design consumers often have to settle for common designs. On the other hand, the manufactures have to invest millions in designers to come up with new designs. However, this investment can not guarantee consumer satisfaction
Consumer Value Creation 