Maybe you are familiar with this problem, friends or family who are marrying each other from different cultures. After a couple is engaged they start planning their wedding, but having problems with the combination of the two cultures. Some couples have family members or friends who are assisting them in organising the event whereas others are doing by themselves. They can also go to wedding planners but mostly they are very expensive and focus only on one culture. Besides that, there are many intermediary Continue reading Your Dream Weddings→
The author suggests that companies which want to give best experiences for its customers, at first should focus on their own employees. If your employees are not happy or does not see the importance of work they can put bad feelings for customers thus decreasing the possibility of coming back. Employees must be familiar with your brand personality and always act based on associations of the brand. Therefore, employees must be trained and recruited regarding company‘s values and desires.
Looking at the best examples of crowsourcing campaings (http://www.gottaquirk.com/2011/05/13/fact-box-10-of-the-best-crowdsourcing-campaigns-in-the-past-year/) I started to wonder about users‘ behavior. Some users are active for a long period of time whereas others stop participating after a few submissions. There is not a lot of research done to analyse this behavior, therefore I would like to summarise two research papers/ articles which found some interesting conclusions and tips for companies using crowdsourcing platforms which want to increase the participation rates. Also, I include the practical examples which help to understand the theory. Continue reading Motivations for crowdsourcing→
Consumer Value Creation 