The term “sharing economy” is one of the biggest buzzwords out there. The sharing economy, also known as the peer-to-peer economy, is a socio-economic ecosystem that evolves around the sharing of resources (Matofska, 2015).. The sharing economy has developed very strongly over the past years due to the development and wide-spread availability of information technology. It has produced many interesting new business models, of which some have disrupted many traditional industries. Examples are of course UBER and AIRBNB. Another very interesting example of the sharing economy is Shout; a marketplace for “spots” in the form of a mobile application (Medium, 2016)!
The use of social media has exploded over the last decade. As an example, Facebook has over 1 billion users worldwide, of which more than 800 million use the platform on a daily basis (Rademaker, 2014). According to the article from Ang (2010), as a reaction many organizations have dived into social media platforms hoping to enhance organizational performance. These organizational efforts to benefit from social media platforms (especially within the functional areas of sales, marketing and service) have been filed under the term social customer relationship management (social CRM). However, for many managers it is unclear how social media platforms can be leveraged to benefit their organization. The author of the article suggests this is partly due to the fact that customers are confused with online community members. The popularized tem social CRM is there for incorrect. He suggests the term community relationship management (CoRM), as it better reflects the characteristics of what people do on social media platforms.
Back in 2005 the Argentinian businessman Martin Varsavsky came back from a business trip to Japan. When entering his house he found a letter on his doorstep. It was not a “welcome home” letter but a bill from his telecom provider for €5000 for the use of mobile internet during his business trip abroad. As you can all imagine, Martin was not particularly happy. Having an entrepreneurial mindset he decided to find a solution for the costly use of mobile internet and founded a new company in 2006 called Fon (Fon.oeioei.nl, 2014)! Continue reading Hello fellow Fonero, I’m going to use your Fon hotspot!→
Consumer Value Creation 