How Betterment.com brings personalized asset management to the masses.
As problems go, being tired from all these lunches with your private banker is one of the better ones to have. While private bankers offer high quality financial advice that enables their clients to successfully build wealth. They are only available to millionaires and even these privileged few pay high annual fees. The less fortunate are stuck with standardized financial services such as mutual funds or stock trackers. What if we could use software to make personalized investment decisions for us? Would it be a digital personal banker for the average Joe?
Reducing shopping cart abandonment and increasing purchase conversion rates.
A paper by Amy Wenxuan Ding, Shibo Li, and Patrali Chatterjee (2015).
Online retailers are plagued by two common problems, low conversion and high shopping cart abandonment rates. Key to improving both, is an increased understanding of a website user’s intent. When the user’s intent is known, a website can offer content that is optimized for that particular user. In doing so the website will serve that individual user, and thus all users, better. Users that are served better lead to improved conversion and shopping cart abandonment rates. However, user intent isn’t known by a website a priori thus making the generation of intent-based webpages impossible.
Consumer Value Creation 