Imagine you want to arrange live music for a wedding. First, you need to decide what kind of audience and what kind of music you want for the wedding. Thereafter, you will need to find and contact agents, and compare different quotes of bands and musicians to find your best options. As you can imagine, it can be a hassle to arrange live music for an event. The founders of Gigstarter wanted to facilitate this process and lower the threshold for live music. As their slogan states:
Social networks like Facebook, Twitter, and LinkedIn, make it easier than ever to connect with your friends, relatives, and business relations. Although technology makes it easier to connect with everybody, we often forget what happens in our own neighborhood. In the United States for example, a third has never met their own neighbors (Dahl, 2015). The importance of a good relationship with your neighbors is translate into the Dutch expression:
“Better a good neighbor than a far friend”
Nextdoor is trying to solve this problem by making people aware of what happens in your neighborhood and connect the local community.
An increasing number of companies are offering personalized products to their consumers. When you visit the website of Amazon, they will provide you with personalized recommendations. The same applies to Spotify with recommended music or Groupon with personalized discount offers. This done through behavior-based personalization, which provides companies with the ability to offer personalized products to their customers based on their purchase history. The reason why so many companies adopt behavior-based personalization is due to the fact that the purchase history of a consumer reflects their tastes. As a result, companies are able to serve consumer needs better by personalizing the product offerings based on the past choices of the customer.
Consumer Value Creation 