After a great night at a restaurant with a group of friends, the last thing you want to worry about is money. Do you recognize the hassle of splitting bills, requesting money from your friends or the long wait before it is actually on your account? Today, there is a stream of apps enabling easy payments and other features, leading to new businesses overlapping the banking industry. As consumer behaviour and expectations are changing, organizations in all fields are required to change their offerings. Even the banking industry is experiencing this.
Meet the #1 reviewer and #1 on the hall of fame of Amazon: iiiireader from the USA. No real name, age, gender or picture, just his or her hobbies and some lavender. Thanks to Amazon’s reviewer ranking system, iiiireader has built an online reputation of which he/she is probably enjoying many benefits that include earning money and receiving free products.
More and more innovative companies are platform based and everywhere around us it is all about personalization; personalized ads, personalized online search, personalized composed outfits etc. Another trend fuelling personalization is real-time tracking/data. The technological changes and the overload of information alter the way people communicate, work together and create value.