All posts by 357812eb

Time for a trip!


Last week, when it was cold and pouring outside, you know the typical Dutch weather, and my motivation to study reached once again a very low point, I decided to do what everyone in the Netherlands does at a time like this, start planning my next holiday.

As it was not sure that my friends would be able to join this summer, I went online and came across this platform called TravBuddy, which is a community for people who want to discover the world.

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How far are we willing to go for personalized recommendations?


A week ago I was looking for a pirate costume for a theme party, so I was searching online and visited a couple of website. After finding the perfect outfit, I ordered it and it arrived the next day. However, when I enter Facebook, I still get recommendations for different pirate costumes, even though there is no need for it anymore. 48% of the people tend to spend more when they have a personalized experience, therefore 90% of the companies use personalized recommendations. However, there is a small boundary between helpful personalized and extremely irritating unnecessary ads.

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Nice to have options or impossible to make a satisfying choice?


“Design your own …” is a probably a sentence everyone is familiar with these days. Even for the most basic products, you will be able to find a company that will deliver a fully tailored product to exactly fulfill your needs. Customers are getting more and more demanding and expect companies to comply with their increasing needs. However, customer’s preferences vary wide, which leads to that firms offer an enormous amount of different options when customers want to design their own products. Different solutions have been created to deal with this aspect of user fatigue, as the process of customization takes so much time as the decision making process gets to complex, which lead to not purchasing a product at all.

Continue reading Nice to have options or impossible to make a satisfying choice?