One of the most annoying things from my experience in the Netherlands is the lack of a centralized volunteering platform that lists all volunteering causes and initiatives on local or national levels. Therefore, if I wanted to volunteer, I would have to jump from one website to another, usually sending emails asking if the activities listed were still relevant, if there were any spots available and if Dutch was required. Needless to say, the process is very inefficient, therefore there is a need for a centralized, up-to-date platform that users can easily interact with in the search of volunteering opportunities.
More than half of us hit the snooze button daily (Greatist, 2014), after all, who wouldn’t like to sleep just for 10 more minutes. However, it turns out that snoozing can actually make the situation worse and we can end up feeling groggier and less energized. Therefore, more and more new products are being produced for us to effectively deal with the trouble of waking up in the morning, from running alarm clocks, to carpets that force you to actually stand up for a minute and listen to motivational quotes.
“How to increase conversion rates?” is one of the essential questions that e-commerce companies aim to answer by analyzing their consumer’s online behavior aiming to find what makes visitors convert into customers. Merchants can analyze click-through data, mouse activity or other website metrics, but what many often forget is the large impact that online customer reviews have on the actual purchase decisions of users. Continue reading How does linguistic style in online reviews impact conversion rates?→
Consumer Value Creation 