In one of my previous post I elaborated on the success of user-generated products/ services and concluded that user-generated products outperform designer generated products on almost every performance metric within the first 3 years (Nishikawa et al., 2012).
Popcorn Time is a good example of such success stories. This platform is an illegal video streaming service that gained allots popularity in a really short time. By the end of 2014 it was known that approximately 1.3 million devices in the Netherlands had the software installed and that this amount was rising by around 15000 on a daily basis. It’s a software on which you can search for the film or series that you want and thereafter stream it while it’s downloading. As it appears, the team behind Popcorn Time consists of a set of developers who work partly together on developing the software.
Another success criterion of this application is that they are trying to guarantee the security and privacy issues of the customers. This is also one of the main discussed topics we had during the lectures. They use the so called “Kebrum”, which ensures that their users can stream videos anonymous without being tracked. They claim that they are constantly working on updates to keep their identity and the identity of the users private.
Additional features as chrome cast are also part of the things that Popcorn Time offers. Moreover, almost all the series and movies have optional subtitles.
Popcorn Time places great emphasis on the value co-creation of their system. This last is seen on every description and facts that has to do with the platform. The next picture is just an example of how they describe themselves on the “about” section of the software. They want to make it very clear that they are an open source project.
They are still having massive competition with streaming services like Netflix, but it’s clear that the huge supply from the illegal platform are way above the legal streaming service. The interface is considered as almost identical of the one from Netflix. The next picture shows their interface and how they integrated the ratings from IMDb into their platform.
Although this goods point, there are still many risks, for example that the software is taken out from the net or that the Kebrum leaks all the ip-address from the users. The original Popcorn Time couldn’t handle the amount of risk they were facing and closed the application and then made it an open source in 2014. Since then there are different versions of the application f which the most popular is the Popcorn Time. There is also the Time4Popcorn, Flixtor and Zona: the Russian version. There are people in Germany who received penalties for using the software. The legal (property right) organizations in the Netherlands are not so advanced yet and to our known are not following the users (community). Mostly they are doing research behind the “big boys”, the Popcorn Team.
Now that we have read how good and how bad the Popcorn Time is and what are its potentials. Do you think that this platform will survive the war against the law? Do you think that competition from example Netflix will be able to keep on the track with the Popcorn Time platform?
Nishikawa, H., Schreier, M., & Ogawa, S. (2012). User-generated versus designer-generated products: A performance assessment at Muji, International Journal of Research in Marketing, 30, 160–167.