Knozen is an app that started as rating and review system for colleagues. Now you can rate everyone you know anonymously. Knozen asks you funny questions about someone’s personality but also about your own personality such as: “Denise is more likely to leave work early for a date – true or false”. On each profile 12 characteristics are shown with a rating scale from 1 to 10. The answers on the questions in the quiz influence the score on each characteristic. As a result, a personality chart will give you an idea of someone’s personality.
This blog discusses why people would rate others on their characteristics, why people would read these reviews and above all, why you want to be rated by others on your personality.
Why would people rate others on their characteristics?
People rate others for three reasons: to express love or hate, for recognition and for receiving an incentive. Via Knozen you can express your love or hate by confirming or disconfirming a statement about someone. For example, if someone always has a morning temper and that really annoys you, you can disconfirm the statement “he is a real morning person”. After you have answered the question you see how many per cent of the reviewers share the same opinion. This feature gives you recognition and an incentive to keep reviewing others. Moreover, the questions are funny and silly and make the process of reviewing fun. The enjoyment of the process, the expression of love or hate and the recognition by shared opinions, stimulate consumers to keep reviewing others.
Why would people read personality ratings?
People may be interested in personality rating systems because it can reduce certain effort, it reduces some risks and it gives them social assurance. Imagine that you have to complete an important group task and need some teammates. Knozen makes it easy to find persons with certain characteristics you are looking for. In this way Knozen reduces effort and risk. Moreover, Knozen gives people some social assurance. Imagine you need a date for a party. You have found someone but you are insecure if he can get along with people on the party. Knozen gives you information to know if his characteristics match with the personality of your friends. People are interested in personality rating systems to overcome the uncertainty of disappointment of someone’s character.
Why do you want to be rated by others on your characteristics?
People want to be rated on their personality to sell themselves, to understand how their personality is perceived by others and to improve their bad personality traits. Knozen highlights the best characteristics of people. You can impress others with your personality on Knozen as you can impress others with your looks on tinder. Knozen enables you to see what others think about your personality and if this is the same as you think you are. This feature enables you to understand how you are perceived by others. As a result, you can improve your behaviour to change the way others perceive your personality traits.
To summarize, Knozen is an app that enables people to rate others on their personality traits. This app can help people to understand others better and to rate others not only on their looks but also on their personality traits. Moreover, Knozen can help you to improve your behaviour as you can see how you are perceived by others. Lastly, Knozen is a fun way to express your love to others.
References:
Photos: https://www.knozen.com/
http://www.alleywatch.com/2015/04/this-nyc-startup-is-replacing-the-office-water-cooler-convo/
http://www.businessinsider.com/knozen-is-an-app-for-rating-coworkers-2014-6?IR=T
http://www.self.com/flash/work-and-life/2014/07/wanna-rank-coworkers-theres-app/
http://uk.reuters.com/article/us-apps-workplace-idUKKBN0FJ25H20140714
Floyd, K., Freling, R., Alhoqail, S., Cho, H. Y., & Freling, T. (2014). How online product reviews affect retail sales: A meta-analysis. Journal of Retailing, 90(2), 217-232.
Godes, D., & Silva, J. C. (2012). Sequential and temporal dynamics of online opinion. Marketing Science, 31(3), 448-473.
Tsekouras, D. (2016), ‘Session 5: Post-Consumption Word of Mouth’. BMEE009-15 Customer-centric digital commerce. (Accessed 11 March 2016).
Consumer Value Creation 